Archive for October, 2006
Pay Per Click vs. Organic Search
MarketingProfs has a good, concise summary of the pros and cons of pay per click advertising (such as Google Adwords or Yahoo Sponsored Search) and organic search engine optimization. In an ideal world, you’d do both, but as they point out, sometimes budget constraints don’t allow that.
Which should you use? The answer is, unsurprisingly, “It [...]
Acquiring (and Acquired) Minds Need to Know
It doesn’t matter whether you’re working in a small company or a large one, at one point or another during your career, there’s a more than zero chance that you’ll be involved on the giving or receiving end with an acquisition. And marketing is one area where an acquisition can wreak obvious havoc. That’s because [...]
A Little Housekeeping
There are some new additions to the blogroll over there at the right:
Emergence Marketing
Steinblog
Vario Creative Blog
Enjoy!
In Praise of Simple Web Sites
One of my personal little pet peeves - web sites that use more technology than they need to, and as a result are less useful to visitors than they ought to be.
You see them all the time; yesterday I came across a particularly egregious example of wasting money on a cool technology that makes a site [...]
I Love When This Happens!
Earlier in the year, along with my Opinionated Marketing colleagues, I worked on a branding project for an economic development agency. We came up with what our client agreed was a great idea for an approach, and a tagline that hit the mark in terms of branding the region - there was consensus that we’d [...]
Tell It Like It Is
This post from the Marketing Profs Daily Fix blog about marketing job titles is interesting. There is a list of some alternate titles they’ve seen for marketing staff, and honestly, they don’t make much sense to me; they include things like “product management” and “product development.” (I should note that Roy Young, who wrote the piece, didn’t endorse [...]
Words of Wisdom from Seth Godin
Love him or hate him (or just give in and admit that, as a marketer, you’re insanely jealous of him), Seth Godin generally has something interesting and valuable to say. I really liked reading through these words of wisdom:
Top 10 Secrets of the Marketing ProcessTry these 10 ideas to get you started down the path [...]
Blogging Transparency
PR firm Edelman keeps running into blog problems. First there was the flap about the “Wal-Marting Across America” blog, which turned out to have been engineered by Working Families for Wal-Mart, an astroturf group that Edelman cooked up. Then, news broke that Edelman is behind two other blogs:
One blog appears is on the site of [...]
Getting Started With Syndication (Part 4): Creating Feeds
I’ve talked about the basics of web syndication, RSS and Atom readers, and creating custom feeds to act as your own “clipping service.” To finish up this series, I’ll briefly cover how you can create your own RSS feed.
First, the caveat: I’m not a techie, I’m a marketing guy! If you’re looking for specifications [...]
Crowdsourcing: Power to the People?
Here’s a brand-new buzzword that is getting some legs: crowdsourcing.
It’s a general term for the idea of “outsourcing” an activity to “the crowd” - in other words, the public. It’s not strictly a marketing concept: things that depend on users to generate content, or code, or any usable product are examples of crowdsourcing. Linux and Wikipedia are [...]
