Archive for January, 2007
Another Ad-Free Moment Fixed!
Worried that there are still a few times in your life when you can’t see an ad? Then you’ll be pleased to know that soon one of those disturbing marketing-free moments will be eliminated, thanks to advertising in the bins at the airport security checkpoint! As Adrants notes…
A six month test in LA by the Transportation [...]
There’s More to Search Marketing Than SEO
That’s what USA Today blogger Jim Hopkins reminds us in this post.
But he adds: “I have paid some pretty hefty fees to SEO optimizers, and they basically don’t do all that much. They claim to know the keys to heaven, but companies like Google change their search protocols quite a bit, and all that [...]
Oops and Oops
I just had one of those days where everyone I dealt with online seemed to be doing things wrong.
First was a great example of badly used email. I got a message from a web site where I’ve made a purchase maybe once or twice in the last few years. Maybe I opted into their [...]
Interesting… but Whose Context?
Everybody’s buzzing about the Google patent suggesting that they have plans to get into digital billboards. And with good reason; Google’s entry into any ad medium is likely to be newsworthy.
It’s interesting to hear the word “contextual” being thrown around, though, suggesting that it will be some kind of billboard equivalent of what they’ve done so [...]
Just Who Am I?
I have been working with a client on a new web site. Like most of my clients, the company is small, techie, and brainiac. The founding father (FF) is one of the most brilliant people I’ve ever worked with, and exceptionally gifted in his ability to translate complex technical concepts into something that a lay person with only the [...]
Custom Job
I’m sitting in a Doubletree Hotel in balmy Syracuse NY, hoping to get out of town before what they’re saying is going to be light snow blows in and turns out to be two feet of lake-effect whiteout.
The hotel is quite nice and convenient and - a big benefit, given my lack of direction - [...]
Enough With the Upsell
I am sitting in a Starbucks as I write this.
When I got my coffee, the clerk said, “Do you want to try a cinnamon dolce latte?” I declined. He was asking everybody that; obviously, the order has come down from above that all customers must be offered this drink. (There’s also signage up in [...]
Free Wisdom
MarketingSherpa’s annual MarketingWisdom report is always fun and informative; it’s a big compendium of in-the-trenches stories by marketers about what they’ve experienced and learned over the last year. I haven’t had a chance to read this year’s yet, but it’s on my stack of things to review when I have some spare time. Enjoy!
Proving a Concept Isn’t Always Rewarding
This recent article about drops in share prices for Whole Foods raises an interesting point about being the company that proves that a market is viable.
When John Mackey started out in 1978 with his alternative grocery store in Austin called Safer Way — a takeoff on the name of the mainstream giant Safeway — he was [...]
Why Everyone Hates the Phone Company
OK, just one reason, we don’t have all day. The general theme: nobody likes companies who take advantage of them by charging insane prices for something just because they can.
Both Maureen and I have posted recently about the Cingular-to-AT&T rebranding, and both had a general sense that as a brand, Cingular is stronger - [...]
