Archive for August, 2007
Goodness is its own e-Reward
I am a member of something called e-Rewards. I’m actually not quite sure what it is and how it works, but it’s all tied in with frequent flyer programs - you eat in a restaurant that belongs to the program and you accrue miles. While I am a frequent beneficiary of frequent flyer programs, I [...]
Administrative Note
I just turned off anonymous commenting; some moron is going wild this morning with comment spam of a particular dumb sort, some kind of chain letter like scheme. So now you have to have a Blogger account to comment. Sorry - I’m going to restore the old settings in a day when hopefully this person [...]
Blogs are Dead! Long Live the Blog!
Did you hear? Blogs are dead. They’ve over. Everyone’s Twittering and Powncing and Facebooking, and blogs are history.
Well, unless you live in reality, that is. If you don’t know what I’m talking about, you haven’t been following the discussion among the Web 2.0/social media gurus, who lately have been mostly showing us that they [...]
Another quarter heard from
If there’s one thing about marketing that seems to be universal, it’s that everybody - but everybody - thinks they can do your job. And probably do it better.
Sales guy. Techie. HR. Cleaning people.
I’m not talking about a little second guessing here.
Let’s face it. Most of us second guess and armchair quarterback all the time. [...]
Scoble: Twitter Needs Spam
In a piece in Fast Company, Robert Scoble says that Twitter is great, but wishes that it could be a source of spam:
Sales and marketing are lagging in seeing the potential here. When I used all these services to tell the world that my wife and I were expecting a child in September, I anticipated [...]
When is a rodent not a rodent?
Well, I wouldn’t want to be any number of Boston restaurants after this Sunday’s Boston Globe wrote up a number of upscale restaurants for their health code violations. I suspect that Boston’s restaurant-world marketing and PR people will be busy over the next couple of days figuring out just how to position this news.
Fortunately for [...]
Obfuscation. Delivered.
I realize that picking on AT&T is easy, but the company regularly manages to reach new heights of terrible service that betray its general attitude toward its customers, which is more or less like that of a parasite to its host.
Consumerist has an interesting piece of the $10/month DSL plan that AT&T is required to [...]
Taking Stock of Stock Photos
Like most marketers, I’ve used stock photo or stock art in ads, brochures, and web sites. Especially these days, it’s really inexpensive and a lot of it is really good. Unless you have an idea that is so particular - or so far out - you can likely find some stock photo to support it.
Of [...]
Look at Our Ads… or Else!
Mary Schmidt wrote about one of the more butt-stupid things to turn up lately online - a web site that blocks Firefox users because some of them (not many, I’m guessing) use a plug-in to block ads from appearing.
They say that they are being robbed, and since a small number of Firefox users aren’t viewing [...]
Everything’s up to date in Marketing City
I’m sure we’ve all had one conversation or another with just about all of our customers about how, why, and when to use the Web for marketing. It doesn’t really matter much whether the customer is a Web 2.0 wunderkind or the online store for Luddite Beach Plum Jams, the questions come up: email vs. [...]
