Archive for August, 2007
Stupid Customer Service "Innovations"
I’m on hold right now with MacMall. Here’s why: I placed an order with them. They called me while I was on another call and my account manager left a message asking me to call him about my order.
So I did, and I got a brief message saying, “I’ll be right with you, I apologize,” [...]
Nordstrom’s (ads) come to Boston
Better yet, Nordstrom’s is coming to Boston. And I’m truly and honestly looking forward to it.
The free lance life - quite blessedly - does not require the purchase of the amount of clothing that the full-time corporate life used to. Still, once a shopper….
And if you’re going to be a shopper, Nordstrom’s is a pretty [...]
"How Ya Doin’?"
There’s a nice little item on Daily Blog Tips about ways that bloggers evaluate their success, and the metrics that are available. If you’ve started blogging and are wondering, “How am I doing, anyway?” it’s good reading.
They are, I think, overly kind to Alexa rankings, pointing out that they only count visitors with the Alexa [...]
Voice Over I-Pay
No matter how hardened and secure everything is, when I’m making some sort of electronic transaction, I often wonder about whether I’m about to become a victim of ID theft.
At the ATM, I make sure that no one has mounted one of those little info-stealing boxes over the card swipe. When I have to give [...]
AT&T’s Unwanted Product
As a condition of approval of the merger of SBC and BellSouth into telecom giant AT&T, the company had to agree to offer two services that they really, really don’t want to offer in the areas where they are the local phone company (including Texas, where I live): a $10 DSL package (slow DSL, but [...]
Top Ten Things Not To Say in a Sales Call
In the wonderful way of blog begats, Charlie Green over on Trusted Advisor, had a recent post entitled “Top Ten Things Not to Say in a Sales Call.” Well, that’s about as straightforward and truth-in-advertising as you can get, so I’ve left Charlie’s title intact.
Charlie, in turn, was keying off of a Brad Trnavsky post, [...]
Weekend Fun Post!
It’s the weekend! Nothing serious today.
Location, Location, Location
Here’s an amusing bit showing 15 rather unfortunately placed ads. The environment around your creative does matter…
Ministry of Logos
Logos for government agencies tend to be rather traditional, at least here in the US. And Defense logos usually are designed to give a feeling of strength, power, and solidity. [...]
Comparison Shopping
If you know your customers are comparison shopping, you need to give them ways to compare.
I’m planning to buy a new Intel-based Mac this fall (probably not till the new OS release is out, so I can get that with it), and one of the important things I want is the ability to run [...]
The Little Foil Seal of Approval
A few weeks ago, my husband got a postcard mailer, an “IMPORTANT NOTICE”, congratulating him on the 30th anniversary of his company and suggesting that he might want to think about ordering his Anniversary Seals right away.
Now, 500 embossed foil seals for $69.00 may be a pretty good deal, but I doubt that Jim has [...]
Web Redesign: a Reaction, not a Strategy?
Another good post for Gerry McGovern at Giraffe Forum about why if you think you need to redesign your web site, you may have a deeper problem:
Website redesign is nearly always a bad idea because it reflects a project-based management approach. The best websites are not managed simply as projects but rather as processes.
A website [...]
