Archive for September, 2007
The Today Show Presents… Twitter Spam!
My initial reaction to Twitter was, “Gosh, this sounds like the most annoying thing I could imagine.” But while I tend to react to these things with an initial sense that they don’t make sense (you should have heard me the first time someone said, “camera phone”) I do them go check them out. (Now [...]
One come on I have known & hated
With all the discussion about interactive marketing, we sometimes forget that there are some marketers who still do things the old fashioned way.
I write, of course, about the Come On, the little enticement that will get you interested in buying something.
Even us B2B marketers indulge occasionally: Fill out this survey, and you can win [...]
All Ads, All the Time
When I was young (5 years old) my family moved to Germany. We lived there for two years (and knew it would be that short when we went). We didn’t speak German (well, my dad had taken a crash course for work) and I didn’t learn it then (though I studied it extensively later); my [...]
Look before you leap: why getting the marketing strategy straight matters
When people ask me what type of marketing I do, I sometimes answer “black and white,” i.e., I focus on those things associated with market research, product and market strategy, positioning. I explain what I do as a product marketer vs. what marcom does - “color marketing.” I am a complete, 100% believer that “color [...]
They Try Harder, Because They Have To
(I’m just back from a quick trip with a nifty airplane-generated sore throat, so today it’s a quickie instead of what I’d planned to write about, inspired by… travel!)
In so many industries, it seems like the little guys are the ones who pay attention to customer needs. I suspect it’s because they have to.
I fly [...]
Remember me? I never really got into a game…
Just when I think I will run out of things to say about marketing, I get a gift from heaven in the form of an e-mail from MLB. (That’s Major League Baseball for those of you who aren’t frantically looking at the standings and calculating the Magic Number every twenty minutes or so. For the [...]
Be What You Are
Over at ZDNet, David Morgenstern writes about Dell’s desire to give itself some Apple cool.
But Dell 2.0 wouldn’t be just about efficiency said [new head of marketing Mark] Jarvis, who, chatting with reporters after the event, suggested that his goal is to make the Texas company as sexy as Apple, the company that has [...]
Swag Off
I went to a trade show last week, wandering around on behalf of a client trying to see whether there was anything of interest. The show was ultra-techie, and was definitely worth the walkthrough, but what really surprised me was the dearth of swag. Have we finally reached a level of trade show maturity - [...]
Leaping Into the Void
Over at MarketingProfs Ted Mininni has a piece on Filling the Soda Void. It’s a good summary of efforts to convince kids that milk and water are as much fun to drink as soda.
The tactics being used are all sound, it’ll probably be successful, and that is of course a good thing. Except… why do [...]
I Heart NY
I know it always seems like a surprise statement coming from a Bostonian, but I’m one Boston girl who actually does love New York City (and New York State which is, after all, what the logo represents). Having spent a recent long (but still too short) weekend in The City, all I can say [...]
