Archive for September, 2007
Get Rich Quick Spam
I got my first text message spam the other day.
Thanks for approving that loan and everything, but I didn’t really ask you to. And, P.S., I do not love you, Mike. Never have, never will. (Naturally, when I called the number just to see what the name of this jerk-of-a-company was, there was no answer.)
I [...]
Anecdotes vs Action Items
Over at Church of the Customer Blog, Jackie Huba writes about Capt. Denny Flanagan, the United Airlines pilot who makes a great impression on his passengers. Jackie runs through some of the fantastic personal touches Flanagan adds to his flights, and Flanagan explains:
“I just treat everyone like it’s the first flight they’ve ever flown,” the [...]
Just be thankful you don’t work for Mattel
Not often, but every once in a while, I’ve felt a little career twinge of regret that I never got any experience doing consumer marketing.
I never walked into anyone’s house and found “my” product on the coffee table or on the shelf. Never actually used any of the products I’ve marketed. Never saw people line [...]
Quechup, 57 Varieties of Bad
By now you might have heard about the unpleasant surprise people had over the last few days when they checked out Quechup, a new social networking site which looks like it brings nothing new to the table - the same basic features as every other site, warmed over with a dating-oriented sauce applied. Yawn. But [...]
Labor Day, 2007
Labor Day, and this Opinionated Marketer is taking the day off.
We may not make the products out there, but we do have a lot to do with getting the word out about them, and - in general - making those products easier to buy and easier to sell. So we deserve a day off.
Back [...]
Escaping Physical Reality
This article about laptops and other gadgets at meetings brought up so many conflicting thoughts. On the one hand, we’ve all sat in meetings where someone seemed more engaged in what was happening on their laptop screen than in the room - and that’s not just rude, it’s unproductive. On the other hand, we’ve all [...]
