Archive for November, 2007
At Blog World Expo…
Greetings from Blog World Expo in Las Vegas!
Interesting assortment of people, speakers, and vendors. This morning I attended a really good session on corporate blogging led by Debbie Weil, definitely a voice of authority on the topic. The panel included bloggers from Kodak, Cisco, Southwest Airlines, and HP.
Here’s a question that I asked that I [...]
What’s with the Geico Ads?
First there were the clever little pay-attention ads with the gecko. Geco, Gecko. Get it? Pretty soon a company you may not have heard of was a company you couldn’t help but have heard of.
Did this increase Geico’s business? I’m guessing it did.
Then there were the cave men…
Not my favorites of all time, but reasonably well [...]
Web 2.0, Web Two Point No, and BlogWorld Expo
I am heading off to the BlogWorld Expo this week; if you’re going to be there, let me know. It looks like a good conference and set of vendors, so it should be the center of the world of blogging for a few days.
It’s interesting, though, to note that while blogs have become absolutely mainstream, [...]
Pragmatic Marketing Rule #5
This post is the fifth in a series inspired by Pragmatic Marketing’s 20 Rules of Product Management rules for technology marketing.
RULE #5: Product management determines the go-to-market strategy; Marcom executes it.
First off, much of my career has been spent in companies where product management/product marketing and marcom were housed under one very small group. Heck, [...]
You Have Got to be Kidding Me
Next week I’m heading out to Las Vegas to attend BlogWorld Expo, so tonight I’m looking through the list of exhibitors to decide who I really want to make sure I see. And on the list is a company called Entrecard. I’ve never heard of them. When you click the link on the event site [...]
Giving your Marketing Away
Mack Collier has a nice piece in MarketingProfs about show social media changes marketing. It’s a nice piece because it doesn’t overreach and has some specific examples what companies have done and what you can consider doing yourself in this arena.
He notes:
There are risks involved. Letting your marketing speak in the customer’s voice instead of [...]
Why Doesn’t Everyone Do This?
Mobile phones are highly personal objects, and as a result, getting a new one - no matter how great it is - can be traumatic in some ways. You have a lot to relearn. How do I add that person to my contacts? How do I swap calls when I get another call coming in? [...]
