Archive for December, 2007
Social Media Connecting People and Food
Over Christmas I read The Omnivore’s Dilemma by Michael Pollan (and wrote about it here on my personal blog). That inspired me to find out more about some of the food I buy. One item: Laura’s Lean Beef, a line of organic beef available at conventional grocery stores. We’ve been buying it for some time [...]
Opinions on Hold
This opinionated marketers is on vacation. The flow of opinions will resume in a few days when I return!
Maureen’s Opinions Take a Holiday
Not sure what my esteemed colleague is up to with respect to Bloggin’ around the Christmas Tree, but this opinionated marketer is taking a break.
I’ll be back with the New Year.
But before I go, I thought I’d share a picture of my all time favorite Christmas decoration:
I’m not entirely sure how old plastic Santa [...]
A Simple Technology Rule: Use it to Talk to Customers
This seems obvious, right? We’ve got all of this old technology (like phones), not so new technology (email, your web site), and cutting-edge stuff (social networks) available, and so we should use it to improve communications with our customers. Improvement means not just talking in more ways, but more useful ways. We can make it [...]
Branding public spaces
One of the more distressing advertising and branding trends of the last few decades or so has been the creeping corporate claim on public places.
We see it all the time now with sports venues. In Boston, The Boston Garden was replaced with the Fleet (Bank) Center, which has been replaced by TD North Garden. At [...]
Social Media and Marketing - Cousins, Not Twins
Chris Brogan has a good post up about why social media is not a form of marketing:
Here’s where I’m going with this: marketers trying to come into social media and rapidly become versed in the tools and believe what they’re doing is social media, are probably doomed to a lot of pain and disappointment along [...]
Harley Ad: Bad for Badness Sake
I find so many of the Christmas ads on TV cloying and/or annoying, that I was just delighted to see the Harley Davidson ad on Chris Mathews and/or Keith Olberman the other night.
A leather clad Santa in a black sleigh drawn by 8 Harleys comes into sight.
The message? He knows if you’ve been bad or [...]
Twitter: social networking or broadcast medium
Shel Holtz wrote about how a newspaper is using Twitter and it got me thinking about Twitter as a social medium vs. Twitter as a broadcast medium:
A local newspaper has integrated Twitter into its news offerings, according to an article today in Journalism.co.uk. The Nashua Telegraph (New Hampshire, USA) has created a section of its [...]
Pragmatic Marketing Rule #11
This is the eleventh in a series of posts on Practical Product Management Rules from Pragmatic Marketing.
Pragmatic Marketing Rule #11: Don’t expect your sales channel to conduct win/loss analysis.
If I had a dollar for every pipeline review meeting at which we knocked a few of last month’s hot prospects into the “L” column, at which [...]
Stupid Ideas Die Hard
I just received a call - on my cell phone - that was a prerecorded message offering me a certificate for a discount on services from the Durrett Chiropractic & Natural Health Care Clinic here in Houston.
Apart from the little detail that this call was illegal - the number is on the national do not [...]
