Archive for January, 2008
Blogging at Apple
Yes, that title is a bit like “ice cubes in hell,” but why Apple is so averse to blogs and other social media and whether they should change is an endlessly popular topic; a recent comment on it comes from Mack Collier at The Viral Garden. Mack writes:
But how did embracing blogging help Dell [...]
So, just when did head-hunting become talent management?
I always read the the (mostly) black & white want ads in the front and back of The Economist. I like them because they have a lot of words in them, and I’m a sucker for a lot of words. Plus the ads are always for interesting jobs - a lot of them in NGO’s [...]
A Few Odds and Ends
I’m a bad blogger; I was going to write a couple of meaty posts this weekend, but wound up spending Sunday playing with dogs on the beach. Wait… that’s what weekends are for!
So some catching up on items in the “to-blog” list…
Hey, it’s not just me: an open letter to Twitter from Global Conversations. Follow-through [...]
Pragmatic Marketing Rule #15
This is the fifteenth in a series of posts on Practical Product Management Rules from Pragmatic Marketing.
Pragmatic Marketing Rule #15: With positioning, the focus is on what we do for the buyers.
Yes, yes, yes, we love our products.
Yes, yes, yes, we’re proud of who we are and how we got there.
Yes, yes, yes, we know [...]
Changes at Digg
Digg, the news site where user votes determine what’s on the front page, has changed the algorithms that determine how stories are ranked in an effort to keep people from gaming the system. This has caused quite a bit of turmoil among its users, as Daily Blog Tips and the CNET News Blog (and many [...]
Starbucks-for-a-Buck. What’s that all about?
For openers, I have to admit that I rarely drink anyone’s coffee, let alone Starbucks’ coffee, which I really don’t like the taste of. (Some people I know claim that one of the reasons that Starbucks junks up its coffees with the latte-sugar-whatever stuff is to disguise that taste.)
As for coffee, sometimes I have a [...]
Some People Just Don’t Get It
The other day I wrote about my furnace repair guy who had an instinctive understanding of how to monitor and measure his marketing activities. It might have sounded like an overstatement to say that he was better at this than some marketing pros. Not really.
Just after the furnace fun I put an ad on [...]
The Age of Specialization
Not to take anything away from polymath geniuses like Ben Franklin and Thomas Jefferson, but it sure must have been a whole lot easier to know everything when there wasn’t all that much everything to know.
And not to compare the average marketing person of yore to Ben Franklin and Thomas Jefferson, but I’m sure there [...]
Some People Just Get It
Yesterday was a chaotic day at my house - the furnace died late last week, just in time for a weekend of lows in the 30s. Yes, I’m a New Englander, Houston winter should never be a problem, but come on - cold damp weather in a typically badly insulated Gulf Coast house is not [...]
Pragmatic Marketing Rule #14
This is the fourteenth in a series of posts on Practical Product Management Rules from Pragmatic Marketing.
Pragmatic Marketing Rule #14: Look for opportunities to deliver the remarkable.
I’ll have to admit, when I saw that word “remarkable” my first thought was, ‘is this one of those annoying words like passionate and personal brand that pop up [...]
