A Few Odds and Ends
I’m a bad blogger; I was going to write a couple of meaty posts this weekend, but wound up spending Sunday playing with dogs on the beach. Wait… that’s what weekends are for!
So some catching up on items in the “to-blog” list…
Hey, it’s not just me: an open letter to Twitter from Global Conversations. Follow-through is always important and the popularity of the idea of Twitter won’t make up for performance issues forever. Note that in the comments there’s a response from the Twitter guys themselves - good for them.
Are you ready to commit? I came across David Letterman’s Twitter page the other day, and it’s a good reminder that before embarking on using a social medium, you should ask yourself: can I commit to this long enough for it to be worthwhile? Social media don’t produce instant action, and if you’re not willing to bear with it, you wind up with a page like this, with the stink of death emanating from it. I don’t think it’s exactly going to hurt Letterman, but not everybody has that kind of brand identity. At the very least - try a soft launch if you’re not sure.
Target offered an e-mail response:
“Unfortunately we are unable to respond to your inquiry because Target does not participate with nontraditional media outlets,” a public relations person wrote to ShapingYouth.
“This practice,” the public relations person added, “is in place to allow us to focus on publications that reach our core guest,” as Target refers to its shoppers.
Now the “Target clueless about blogs” story is likely to be bigger than the one about the ad. Which may be a way of dealing with the original complaint…
Follow the rest of the conversation. There’s the online conversation taking place in blog entries… then there are the comments. Those can be a little more challenging to follow, as they often don’t come up with the usual searches and feeds. Converstations has a helpful piece about some options for tracking conversations in comments; it’s quite helpful. I’m using co.mments.com right now and finding it quite helpful.
Did you enjoy this post? Why not leave a comment below and continue the conversation, or subscribe to my feed and get articles like this delivered automatically each day to your feed reader. If you don't have a feed reader, you can always have these articles delivered to your email inbox every day. Click here to sign up.
No comments yet.
Leave a comment
Line and paragraph breaks automatic, e-mail address never displayed, HTML allowed:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>