Archive for January, 2008
Video: Why?
David Reich’s MarketingProfs piece on blog video makes a great point: blog videos are often a great way to lose the attention of your audience.
Is it any wonder, then, that I find my mind wandering as I watch a blogvid that runs on? How many of us have the time, ability or budget to produce [...]
Pragmatic Marketing Rule #12
This is the twelfth in a series of posts on Practical Product Management Rules from Pragmatic Marketing.
Pragmatic Marketing Rule #12: The answer to most of the questions is not in the building.
When I first began working at Genuity, a temporarily high-flying Internet Services Provider of the dot.com era, I was struck by the fact that [...]
Social Networking: Focus Matters
Kim Hart of the Washington Post wrote about niche social networking sites, and why they may be more appealing for marketers:
Overall, ad spending on social-networking sites is expected to grow 75 percent next year, to $2.1 billion, according to eMarketer, a research firm that tracks online advertising. With more than 110 million active profiles on [...]
New Year’s Resolution for Small B2B Technology Companies
I work with several small tech companies with significant constraints on their marketing operations - not enough money (what else is new), and too few people (ditto).
Naturally, despite our constraints, we want to do everything, and if not everything, then “lots”:
We want to keep our web sites fresh
We want to drive traffic to said web [...]
Audience size: everything old is new again
As characters are often saying on the television program Battlestar Galactica, “All of this has happened before, and all of this will happen again.” That’s what I thought when I came across this post on evaluating your audience from Robert Scoble:
Chris Shipley’s Demo Conference proved to me it’s not the size of your audience that [...]
Jacked by the HP Power Jack Problem
I am, of course, old enough to be nostalgic for the good old days when things lasted. Sure, they’d break, but that’s when you had them repaired - because you weren’t going to just toss away something that still had some life in it - especially given that the the cost of repairing something was [...]
Everything’s Social, Like It Or Not
I’ve been a big fan of Google’s Gmail service for a long time. Some of the reasons for my enthusiasm about it are obvious: the massive storage (a new idea when it was introduced), and the excellent search capabilities. Another big plus for Gmail: the interface. Whereas Yahoo Mail and Hotmail and AOL were making [...]
