Archive for February, 2008
Is Facebook Last Month’s Flavor?
New on Squarevox, my social media blog: Is Facebook Last Month’s Flavor? Have a look and tell me what you think.
They’re back! It’s Yellow Page season.
Since Internet usage still is not ubiquitous, I will concede that advertising in the Yellow Pages and/or the Yellow Book may still be worthwhile for some companies, under some circumstances.
But does that make it worthwhile for them to distribute so many of these books? Walk around my neighborhood for weeks after these tomes have been [...]
Email Done Right
You know, there are so many examples of people doing things wrong - the “opt-in” email you never asked for, the ads that annoy you, and so on - that it’s hard not to wind up writing about a lot of it on a marketing blog. So it’s nice to see an example of someone [...]
Magical Thinking: miracle occurs here
It is tempting in business - especially when it comes to marketing, I’m afraid, to indulge in Magical Thinking.
This is when you let it get in your head that if you did just ONE THING it would make all the difference in the world.
If you went to the right show…
If you wooed the right analyst…
If [...]
Social Media Aren’t Marketing, Except When They Are
One of the hardest things for traditional marketers exploring social media to get a handle on is the ways in which they are, and are not, marketing channels. A couple of recent items raise some of the issues quite nicelky.
In The Problem with Social Media Marketing, Joshua Porter points out that social media do not [...]
Pragmatic Marketing Rule #19
This is the nineteenth in a series of posts on the Practical Product Management rules from Pragmatic Marketing.
Pragmatic Marketing Rule #19: Provide collateral, tools, and programs to support each step in the sales cycle.
This is one rule that, I’m afraid, is especially hard for small tech companies to observe. Short on staff (and likely short [...]
Question for the Readers
I’ve got another site that I’ve been slowly getting into shape focused on my social media (versus traditional marketing) activities. It’s called Squarevox.
Now, social media and marketing are not mutually exclusive, though they’re not the same thing, so you’ll notice that there is duplicate content (as in, blog posts) on the two sites. A certain [...]
Are You Missing the Comment Conversation?
I wrote a brief note about some blog comment tracking systems a while ago: these are sites that let you monitor the conversation in the comments section of a blog post. I just mentioned a few, but Chris Brogan gives the topic a deserved more in depth look this week:
My thought is that RSS as [...]
Marketers Need to Laugh, Too
Fun!
Yeah, the joke goes on too long, but it’s still funny.
Neat-o-rama on Logos
There’s a wonderful post over on Neat-O-Rama on the evolution of high tech logos.
Pretty much across the board, the watchword is simplify, as you can see from how Adobe’s logo has changed over the years.
Ditto for Microsoft:
And Apple:
Even though my husband bought one of the Apple’s pretty early on, I have no recall of that [...]
