Meatball Sundae by Seth Godin
Friends know that I am not a big fan of business books. In fact, one of my favorite business books every is the The Witch Doctors, which talks about why most business books are nonsense. That said, I do read them - one must keep up, right - and sometimes they are valuable. Meatball Sundae is one of those useful ones.
Why? First, because it’s a very, very quick read. And while there are all kinds of interesting observations and anecdotes in it, there’s also one big and important idea: you can’t stick social media on top of old-style products and expect good results.
Godin is of course overly dramatic about it and makes lots of sweeping statements for emphasis, because that’s his style; reality is not quite as clean-cut as he makes it sound. But for anybody who’s been asked, “But how can I use social media to sell more of my toilet paper,” it’s a good read. Take it on your next plane trip (but not an international flight, because you’ll finish it long before you get to your destination).
A question for readers: does anyone use Squidoo? Godin flogs it quite a bit, as he does in a lot of his writing, and I’m just curious what real experience folks have had with it.
Did you enjoy this post? Why not leave a comment below and continue the conversation, or subscribe to my feed and get articles like this delivered automatically each day to your feed reader. If you don't have a feed reader, you can always have these articles delivered to your email inbox every day. Click here to sign up.
Trackbacks & Pingbacks
Comments
Leave a comment
Line and paragraph breaks automatic, e-mail address never displayed, HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>
I too love the book.
I checked out Squidoo - even created a “lens” - back when they first launched it and couldn’t grok the value. Seemed like another flavor of blog and/or aggregator to me. And, my truly techie web guru friends were baffled as well. Maybe we missed something - but I don’t know anyone who squidoos. Of course, that doesn’t mean there aren’t millions in the Web world that love Squidoo.