Neat-o-rama on Logos

There’s a wonderful post over on Neat-O-Rama on the evolution of high tech logos.

Pretty much across the board, the watchword is simplify, as you can see from how Adobe’s logo has changed over the years.

Ditto for Microsoft:

And Apple:

Even though my husband bought one of the Apple’s pretty early on, I have no recall of that old-timey logo, with Sir Isaac Newton about to get bonked on the head by a falling apple, they used originally. (The post also includes the tidbit that the designer of that logo, one of Apple’s founders, sold his shares of the company for $800. How do you like them apples?)

The post is really fascinating, especially when it shows the logo shifts at places like Canon, Nokia, and IBM - companies that have been around for a good long time. (The Nokia logo from the late 1800’s is a real hoot.)

I’m mercifully blanking out on the logos of some of the places I’ve worked.

I was at Wang when it was little blue,

Which was a lot simpler and cleaner a logo than what they were sporting in 1970:

Which looks like a really bad cattle brand, doesn’t it? Yippee-kai-ai-o!

When GTE Internetworking turned into Genuity, it switched from something like this, with the word Internetworking underneath it:

To this:

Which I was never particular fond of. I never liked the Amnesty International color-scheme, and that stylized “i” reminded me of a joint. Other than that….

When I worked for Interactive Data, I believe our logo was something maroon and gray, with a round thing  (the world?) in it. But that was twenty years ago. Here’s what they look like now:

I think this is very good logo. Simple. Nice font. And the little graphic that reminds us that they sell financial data. Nice job!

Interactive Data is one of the only companies I’ve worked for that’s still in existence. Maybe logos matter more than you’d think. (Who knew?)

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