A Nose for "Social Media"?

Last April, I wrote a post over on Pink Slip, entitled “Nose pressed against the glass ceiling.” 

Now, even a casual reader can no doubt manage to discern that this post is likely to be about women in the workplace, rather than, say, nose jobs.

But, of course, there is that word nose, just sitting there in broad daylight, as clear as - what else can I say? - the nose on my face.

Thus, I received a recent spam-comment from a blog on rhinoplasty:

Rhinoplasty Los Angeles has left a new comment on your post “Nose Pressed Against That Glass Ceiling“: will do good in the field of rhinoplasty.As shaping or reshaping up of nose will add different and better look to the face.This will definitely improve one’s look with well suited nose structure

First off, I know this is indiscriminate spam, but couldn’t they have at least spammed in something that more closely resembled standard English usage? Rhinoplasty of LA is, after all, associated with a Los Angeles “Medical Spa” that offers all sorts of cosmetic enhancements. If only I lived a bit closer, I could unbump my nose, unbag my eyes, and “resurface” my aging hands.

In any case, Rhinoplasty of LA has four blog sites going on nose jobs. All of which began in late January. All of which seemed to have ended on January 31st.

Now, you could argue that having all these inactive blogs is not a bad thing. It may bring the “Medical Spa” up in search engines and click-throughs.

But what is it really buying them?

Not much, I’d wager.

First, they’re using blogs for a purpose they’re not intended for. I.e., a blog means updated and interactive, not passive and static. This is using the blog vehicle as an online marketing brochure, which is what so many web sites were in the early days of the Internet. I thought we’d outgrown that!

Second, they’re spamming, which brands whoever’s doing their marketing as an amateur. (Say, let’s send out comments to every blog in the world that’s mentioned the word nose. Effective marketing: NOT!)

And what’s with not one, not two, not three, but FOUR inactive blogs. Talk about amateur act. And those blogs. Here’s part of one entry:

Assist to disguise bumps on the nose’s bridge

<!–[if !supportLists]–> <!–[endif]–>Elevate lower nasal tips for a straight profile

<!–[if !supportLists]–>Revise post surgical asymmetry of the tip or bridge

Correct natural irregularity of the tip or bridge

Elevate nose height

Redefine nasal bridge for nose with broad and/or low bridge

<!–[if !supportLists]–><!–[endif]–>

Note that snappy use of html!

This is just out and out carelessness. (Do I want to trust my nose job or eyelift or hand resurfacing to these guys?

Now, it may not be a bad idea for this “Medical Spa” to have a blog, but it seems to me it would be far more effective if it were run directly off of their site; “authored” by the MD who puts the word “medical” in “Medical Spa”; and updated with some regularity. Certainly, this could be an informative resource - and effective marketing tactic - for those in the LA area who want to “improve [their] look with well suited nose structure.”

But all those useless blogs they’ve got started, all that comment spamming…

Maybe they thought that noses pressed up against the glass ceiling end up flattened and misshapen, in need of a “better look”.

Well, they’re wrong.

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