Archive for March, 2008
What’s in a webinar?
I’ve given and attended dozens of webinars over the years and, frankly, most of them have been little more than thinly veiled sales pitches. But I attended one the other day, and it was really, really good.
Now, I won’t reveal just who gave this webinar, because the client whose webinar it was asked me not [...]
This is why we can’t have nice things
The Washington Post wrote about spam text messages sent to mobile phones last week:
Text messages are the latest tool for advertisers and scammers to target consumers. But unlike junk e-mail that can be deleted with the click of a button, text-message spam costs money for the person who receives it and chips away at the [...]
Pragmatic Marketing: Effective Product Marketing Rule #1
This is the first in a series of posts on Pragmatic Marketing’s Effective Product Marketing Rules.
Effective Product Marketing Rule #1: Time spent on Gather, Assess, Focus, Measure & Improve reduces time and budget wasted on Build & Execute.
(Last Monday, I summarized Pragmatic Marketing’s approach to Product Marketing, which you may find useful to review to [...]
Talking about social media…
Some items from my social media focused blog:
You’ve got to have a voice…
… and your customers have one, too.
Maybe you should have a business blog. And maybe not.
Is social networking a time waster?
And why you might want to stake out your spot on Twitter.
Finally, Dwight Silverman does a little social media test on Comcast and [...]
Advice for Realtors
If you are a realtor wondering how you’re going to cope with the currently ugly housing market, Seth Godin has some advice for you: get another job.
That’s probably excellent advice for a lot of agents in a market that’s likely to be difficult for some time. For those who want to stick with it, [...]
Bootstrapper
I’m not just saying this because they put Opinionated on their list of “The Top One Hundred Free Lancer Blogs,” but freelancers should definitely check out Bootstrapper. Lots of nice tips, lists, resources, and the occasional odd-ball, general purpose, time wasting, highly entertaining post for those occasional moments when a freelancer just needs to take [...]
Products Must Solve a Problem
One of this week’s tech news stories is the end of Wal-Mart’s experiment with selling Linux PCs in its stores. It was not a success.
Advocates of Linux have been insisting that the open source OS will take off this year for quite a few years now. It never seems to happen, and I doubt it [...]
What? No St. Patrick’s Day Marketing?
Not that I’ve exactly been on the look out for it, but I’ve seen unusually scant evidence - in this most Irish of American cities - that St. Patrick’s Day is upon us.
Yes, I have seen a bit more greenish stuff in some store windows. London Harness - a pricey gift and stuff store - [...]
Sirius Radio’s Department of Web Prevention
Your web site is a place for your customers to do things. This is useful for them and cost-effective for you.
I am cancelling my Sirius satellite radio service. There’s nothing wrong with it; I just don’t listen to it. I used to listen at home, but with so many options like internet radio and podcasts [...]
A Nose for "Social Media"?
Last April, I wrote a post over on Pink Slip, entitled “Nose pressed against the glass ceiling.”
Now, even a casual reader can no doubt manage to discern that this post is likely to be about women in the workplace, rather than, say, nose jobs.
But, of course, there is that word nose, just sitting there in [...]
