Archive for April, 2008
Effective Product Marketing Rule #4
This is the fourth in a series of posts on Pragmatic Marketing’s Effective Product Marketing Rules.
Effective Product Marketing Rule #4: Leverage and build marketing assets to overcome your liabilities and influence a specific audience.
Every product and company has them: those liabilities, large and small, that we’d just wish would go away. They are our stick-out [...]
When it comes to privacy, perception is what matters
In light of the proposed Do Not Track law in New York, the results of a survey of consumer attitudes toward web tracking sponsored by TRUSTe are interesting:
Although only 40 percent of the group was familiar with the term “behavioral targeting,” most users were well aware of the practice. 57 percent reported that they weren’t [...]
B2B Online’s Best of 2007
Well, now that we’re one-quarter of the way through 2008, I’ve finally gotten around to blogging about B2B Online’s Best Marketers, Brands, and Creative for 2007.
While the bias is definitely (and not surprisingly) toward the mega-enterprise that everybody’s heard of (who are, of course, working with budgets that most of us never hear of), while [...]
Old ad models are broken… but new ones will break, too
Last month I wrote about the plateau in clicks on Google’s AdWords search ads and wondered if we were reaching saturation for this type of advertising: a point where consumer attention was maxed out, and scarcity of attention (rather than ad dollars or ad space) was going to be the economic dynamic of online advertising. [...]
Jordan’s Furniture Does it Again
While I seldom succumb to it, I’m a big admirer of sports-related marketing, which does an amazing job of branding, merchandising, and tie-ins - at least in this neck of the woods. (Most days I get a cup of tea at Dunkin Donuts, where I ALWAYS resist buying the official red and blue sprinkled donut [...]
FlexPetz turns a market dynamic upside down
The most interesting thing (in marketing terms) about FLEXPETZ, a company that lets customers rent a dog for a day, is how it turns a market on its head.
The market for pet services in the US is enormous, and all over the country, dog owners (including me) pay people to take care of their pets: [...]
