2 X 10

Here’s a pair of useful lists of 10 things.

The first, is a rundown of essential legal points for bloggers from Steve Imparl at Daily Blog Tips. Some are pretty obvious (don’t use other peoples’ copyrighted material, copyright your own content) and some are things that you might not have thought about: what does you agreement with your web host actually say? Do you have an explicit privacy policy or comment policy? These are all things worth thinking about; if you don’t think your blog could cause you legal problems, you’re kidding yourself. Everything can potentially cause you legal problems.

That list is a necessary evil, but David Meerman Scott’s Top ten PR tips for small businesses at his Web Ink Now blog is necessary and anything but evil. In fact, along with offering some wise tips for businesses of any size, David’s got one that is near to my heart and can’t be repeated too often:

Comment on blogs, forums and chat rooms (but don’t talk about your products and services).

That’s a “don’t be evil!” social media tip that everyone needs to keep in mind. I’d expand on it to add that you must be honest about who you are (this one seems to be tough for PR firms to remember…).

The rest of the tips are all useful and on-point; some of them are things that we all know, but we don’t always do as consistently as we ought to. It’s worth a few minutes to give yourself a reminder by reading David’s post.

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