Archive for May, 2008
Outsourcing your marketing writing
The other day, I was with my favorite opinionated marketers - John and Sean - at a client site. We were there to kick-off Phase 2 of a project we’ve been working on for the past couple of months.
Our clients had just told us that they have an offer out for their first full-time marketing [...]
Deadly sins of email
My inbox is a constant source of cautionary examples. In this case, it’s a textbook case of how not to send email to your customers.
I got this message from METRO, Houston’s public transit agency (click to enlarge):
Here’s what they are doing right: they are asking customers (I’m a registered owner of their stored value fare [...]
Effective Product Marketing Rule #9
This is the ninth in a series of posts on Pragmatic Marketing’s Effective Product Marketing Rules.
Effective Product Marketing Rule #9: First, say what problem you solve for the buyer. Then, deliver your persona-based message.
Laying out what problem you solve for your buyer is an excellent way to set the [...]
Naming is hard: a curtsey for some success
Naming a company (or product or web site) is a high-stakes, difficult task. Everybody wants that ideal name: you know, the one that’s short, memorable, and perfectly expresses what you do, the one that will make people nod and say, “I get it!” Oh, yes, and the one that nobody else is using, and whose [...]
It’s Friday, so I think I’ll just rant about ads I hate
First off, I know that I’m not being highly original here, but is there anyone who actually likes the ubiquitous ads that deal with, ahem, ED? I watch a lot of baseball games, so I see an awful lot of these suckers, and, while I’m sure that they are effective I find them god-awful. I [...]
2 X 10
Here’s a pair of useful lists of 10 things.
The first, is a rundown of essential legal points for bloggers from Steve Imparl at Daily Blog Tips. Some are pretty obvious (don’t use other peoples’ copyrighted material, copyright your own content) and some are things that you might not have thought about: what does you agreement [...]
Speaking at the Digital Basins Software Forum
Next Friday, May 23, I’ll be speaking at the New York Digital Basins Software Forum in Auburn, New York. My colleague Sean Branagan and I will be leading a lunchtime session on Interactive Marketing and the Business of Social Networks.
If you’ll be there, say hello!
How’s this for an interesting use of technology.
The other day, I saw an AP article in The Boston Globe about a New York women who’d had her laptop (a Mac), and a bunch of other electronic goodies, stolen from her home.
The woman was able to track down the robbers when a friend alerted her to the fact that she appeared to be [...]
Email marketing: frequency counts
What’s one of the most important factors in the success of your email marketing campaigns? Frequency. You don’t want to overwhelm customers too many messages, or they’ll tune out. But you have to send enough that they remember you.
I received this message from Eurostar, operators of the train through the Chunnel, this week:
Now, a nice [...]
Effective Product Marketing Rule #8
This is the eighth in a series of posts on Pragmatic Marketing’s Effective Product Marketing Rules.
Effective Product Marketing Rule #8: To earn support for your go-to-market plan, give management a business case for their investment.
There are so many times, so many circumstances, when it just seems like one colossal, time-wasting pain in the butt to [...]
