AT&T’s wifi ping pong

Quite a while ago, AT&T announced that it was going to offer free wifi for iPhone customers at its hotspots (which include Starbucks). That’s a nice perk for customers, and pretty easy to do; iPhones are all on AT&T’s mobile network, so these are existing customers. 

It in fact worked briefly, and then AT&T announced that they didn’t mean to launch it yet, and it went away. 

Then a week ago they announced that now it was really here. Except that shortly after that, they announced that it wasn’t really there, and the information about it disappeared from their web site. 

In the link above Dwight Silverman of the Houston Chronicle notes:

Local AT&T spokesman Dan Feldstein just called to say that, once again, the page discussing free iPhone Wi-Fiwas posted in error. At this point, there’s no free AT&T Wi-Fi for iPhone owners.

“We have nothing to announce at this time,” he said.

The page is still visible at this writing, but will be removed very soon, he said.

At this point, when AT&T finally does launch this feature — which obviously is in the pipeline — will iPhone owners believe it’s real? AT&T’s become the little boy who cried wolf one too many times.

The page did vanish. But AT&T is looking awfully silly here. If they’d never mentioned free wifi for iPhones, nobody would really care. But now they’ve talked about it, so people want it - but they’re so disorganized that they look like clowns. 
If you’re going to launch something, get it right and just launch it. If you mess up, you might need to grit your teeth and just let your customers have it. But this kind of back and forth just seems like a good way to confuse and annoy the people sending you money every month.


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