Archive for July, 2008
Too many cooks? Just how many folks does it take to make a B2B technology purchase decision
I was looking through an extract from Marketing Sherpa’s Business Technology Marketing Benchmark Guide 2007-2008, which is already yesterday’s news, since the 2008-2009 edition is now available.
One thing that struck me was their chart on how many people were involved in a technology marketing purchase of over $25K.
For small companies (100-500 employees), the [...]
iPhone status
Say what you want about the iPhone… but ask yourself, how many phones are the subject of a whole page on the Forbes site?
iPhone detractors who point out that another phone has a better keyboard, or can be had with more carriers, or has great music capabilities, or a better camera, or can shoot videos [...]
Five things to keep in mind when you’re going to get up there and give a talk
One thing that most of us in marketing get to do at one point or another is get up in front of a group and give a talk. Maybe it’s to the sales force, a group of customers, seminar attendees, folks at a trade show. Maybe we’re giving a product pitch, an industry overview, a [...]
When Britney arrives, the party’s over: a suggestion for Twitter
How do you know something has arrived? When it becomes a channel for spam.
For those of who who don’t use Twitter: you probably do know that it’s been the social media darling for some time now, even with its ongoing reliability issues. I’m a fan; I love simplicity, and Twitter eschews the feature creep that [...]
After Mary Schmidt’s "Somebody will always buy it"
Mary Schmidt has a little goodie over on her blog, where she asks the questions we all need to ask when we’re bringing a B2B technology product to market:
Who would buy it?Who would buy more than one?How many “whos” are there? (Horton may be able to hear ‘em, but can you sell to them?)
Oh, [...]
When throwing a party, make sure you have enough ice
Hey, did you hear that Apple came out with a new phone?
If you didn’t, well, welcome back from the Antarctic vacation! Yes, Friday was the big iPhone 3G day. People lined up at stores to get the newest and shiniest Apple product. Apple is very, very good at building excitement about their new products; whether [...]
A Tiny Worm in the old Apple?
I really like and admire Apple products, but I’m nearly always too cheap to buy one of them.
The exception is my iPod, which I do love, even though I rarely use it. And even though, 6 months into my “new” laptop, I still haven’t loaded up iTunes and thus, haven’t bothered to add a couple [...]
Staking it all on Google
We all know that organic search is important; well, here’s a Danish company that’s taken it to an extreme: their home page is a Google search results page.
In fact, the only thing that is not a Google page is the contact page.
I’m not sure what I think of this, mainly because I don’t speak Danish [...]
Getting to know you…
Getting to know your customers is a good thing; we all understand this. But if you get to know your customers by gathering data about them, a funny things happen: your customers expect you to know about them. And to behave accordingly.
I have a a Canon printer. (It’s a PIXMA MX700. I like it a [...]
Viral Marketing - All the Way from LA-LA Land
I received an odd e-mail the other day.
This in itself is nothing new, as I have an e-mail address in my profile, and I occasionally receive a note from someone who has read a post and wants to follow up directly rather than leave a comment. Most of these blog-spawned e-mails are very nice, and [...]
