Archive for August, 2008
A little end of summer break
This Opinionated Marketer is taking a bit of a summer break.
And since this weekend, pretty much everything on TV will be a re-run, here’s a link to one of my favorite rerun posts,
Marketing’s from Venus, Sales is from Mars.
I’ll be back next week (Wednesday-Friday) with a couple of slants on what the role of marketing [...]
Can’t they just leave us alone?
Grim news, I’m afraid.
I saw in The Wall Street Journal last week that “marketers are starting to personalize in-store promotions based on products the consumer recently picked off a shelf or purchased — and in the near future, based on what the shopper looks like.”
Dunkin’ Donuts - actually one of my favorite little establishments - [...]
It’s the Little Things…
The other day, I got an e-mail from Borders, offering me 30% off of a book, in exchange for answering a survey that would take 1 minute.
The survey didn’t even take one minute.
It asked me to estimate how much I spent on books during the average 6 month period. I don’t really keep track, [...]
One Bad Apple Experience Begets Another
A couple of weeks ago, I posted about my difficulties ordering iTunes online gift cards, which we’re giving out as thank-yous to the folks who participated in a Win-Loss Survey for a client of mine. (We thought that the “Losses” might be more willing to spend time with us if we offered them a little [...]
Marketing the "Ultimate Baby Shower"
Effective marketing? Or F.U.D. exploitation?
From what I’ve been reading about ViaCell’s “Ultimate Baby Showers”, they’re a little of both.
I first heard about them in a Beverly Beckham column in The Boston Globe a couple of weeks ago. Beckham - who I’ve read on and off for years - is a middle aged, common sense Mom [...]
"Live Richly" on your second mortgage (those were the days…)
The NY Times last Friday had an article that revealed that some Citicorp marketing execs - in the long ago year of 1999 - were concerned about their catchy, “Live Richly” slogan. They feared that the slogan - designed to get people who would only take out a second mortgage if their life depended on [...]
McCain Points: Anti-social media in action
John Whiteside’s hiatus is only a few days old and I miss my fellow Opinionated Marketer already.
Of course, you can’t hold an opinionated marketer down, and John’s got one on the McCain campaign’s campaign to reward blog commenters with redeemable points, which John sent me an e-mail alert on the other day (entitled “Blog Fodder” [...]
The U.S. Olympic Committee’s Official Detergent: a big marketing win for WIN
There was an article in the Wall Street Journal last week on niche detergent manufacturer WIN Products decision to roll their marketing dice on a six-figure licensing deal with the USOC to be their official detergent.
The official bank of the Boston Celtics. The official hospital of the Boston Red Sox. The official furniture store of [...]
So you want to be in marketing…
The other day, a friend asked me if I’d look at the resume of the son of one of her friends. He’s a relatively recent - a couple of years out - college grad, who’s been marking time in a dead-end-ish job, taking a few courses, and otherwise doing the type of scratching out a [...]
Blog break
Thanks to general blog exhaustion and some new professional changes (all good!) I’m taking a break from my regular opining here. I am leaving you in the capable hands of Maureen, who will continue to dish out opinions and great marketing advice on a regular basis.
Enjoy! Just ignore the “S” at the end of the [...]
