Archive for September, 2008
Six Things That May Make Your Web Site Problematic for Your Audience
These are obviously my personal web site peeves, but I’m guessing that if they bug me, they bug a lot of other folks, too. All little things, relatively easy to take care of, and things you should keep in mind when doing/re-doing your site.
It’s Not Easy to Figure Out What You Do: If I’ve said [...]
A Shout Out to Jeff Porter of APCO Worldwide
The other day, over on Pink Slip, I posted about the job losses that will be going down at Lehman Brothers.
In response, I received the following e-mail:
Dear Ms. Rogers,
I enjoyed your post “Dream Job at Lehman Brothers” on Tuesday. Your point that not everyone suffering at places like Lehman Brothers is a highly-paid investment [...]
"Tuned In" does some myth debunking
I knew I’d be back to Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, by Craig Stull, Phil Myers & David Meerman Scott, which I reviewed on Monday. I just didn’t know it would be so soon - and it’s to delve into the myths that they debunk as table stakes for [...]
On the reading list: "Tuned In"
I’ve had the book for a while, and read it eagerly when it first arrived, but for whatever reason, I hadn’t gotten around to writing about Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, by Craig Stull, Phil Myers & David Meerman Scott.
Well, now I have.
Forget that the title is a [...]
Covering the essentials
I was flipping through a magazine recently, when an ad for an upcoming music festival caught my eye. As I am a pretty avid Celtic music fan, I read the ad through.
While it did give a URL, and the date, there was no information on where exactly the festival was being held.
Maybe everyone reading that [...]
Steve Hoffman’s Rules of the Whitepaper Road
Over on Marketing Profs, Steve Hoffman has some well-thought through best practices on writing white papers. As someone who writes and reads a lot of whitepapers in the course of a year, almost all of them are spot-on - 9 our of 10, in my book.
His first rule is keep the white paper to 8-10 [...]
Value Prop Ups
For whatever reason, I’ve been thinking about value propositions lately. Maybe it’s because I’m currently in an enviable position with respect to them: all the clients I’m working with have value props that are strong, clear, and honest.
This has not always been the case in my career.
At times, I’ve worked on products that were weak, [...]
Email etiquette
Ike is approaching, I’m doing laundry (in case the power goes out) and packing a few things to go hunker down at my partner’s house… so what better time to come post here and take my mind off of things?
As some of you know, I have gone back to the corporate marketing life, which has [...]
Mini-Hiatus
Due to a family illness, I’m taking a few days off from posting on Opinionated.
If all goes well, I’ll be back next week.
What’s Marketing’s Job? Maureen’s take.
The other day, I posted on my friend Sean’s simple, straightforward list of marketing’s responsibilities. It all comes down to four little words for what we need to do for customers: Identify. Attract. Get. Keep.
My list is even shorter - I put everything into one or two buckets, viewing our job as:
Making products easier to [...]
