Archive for December, 2008
Opinionated Marketing Takes a Holiday
This opinionated marketer is taking a holiday. We’ll be back in the new year, and I’m sure we’ll still have plenty of opinions to take us through 2009.
So whatever holidays you celebrate or don’t celebrate, I hope that you enjoy them - and that 2009 is a happy, healthy, creative, interesting, challenging, and prosperous year [...]
Recessionary logos
My friend and colleague Jeff sent me a list of some well-known logos, slightly adjusted to the cold, cruel realities of the current recession. (Brrrrrr. The fact that the weather outside is frightful in the Northeast sure adds to the cold-cruel. But it’s also really pretty. And I do like a White Christmas…)
The original source [...]
There really are no secrets about Web 2.0 marketing left, are there?
Whenever I see an article that’s headlined “The Secrets of….” anything, I’m always sucked right in.
Hey, I’ve been at this marketing game a good, long time, but there’s still lots I don’t know. And if there are secrets, well, I want in.
Thus, I was drawn to a Wall Street Journal Online article entitled, “The Secrets [...]
What’s in your wallet?
Well, there’s no getting around the fact that for most of us, in our extended, metaphorical, 401-K-ish wallet, there’s less than there was last year.
But if you’re reading this blog, there’s an exceedingly high probability that there’s more in your wallet than there is in that of the average person who uses the services of [...]
Selling to the Enterprise in the Current Climate
In today’s climate, with all those purse-strings pulled really, really tight, “the enterprise” doesn’t look like such a great place for B2B technology to sell into these days, does it?
At one point in time, “the enterprise” (the logo, the elephant to be bagged) meant a big, rich deal - and the potential to have that [...]
Think locally: you have nothing to lose but your chains
We have a favorite neighborhood restaurant, 75 Chestnut, which happens to be owned by Tom Kershaw, the guy who owns Cheers. (Cheers is also in the ‘hood. In fact, when I tell people where I live, I often say ‘opposite end of the Cheers’ block.’) Unless I’m with someone from out of town, or unless [...]
Don’t tell me it’s for my convenience…
I was in a CVS the other day, and noticed that there were several new signs suspended from the ceiling asking customers to form separate lines behind each of the open cashiers. I can’t recall the exact wording of the signs, but it was something along the lines of “to assist you better….”
We customers, however, [...]
A Little B2B Technology TLC
Something I struggle with as a marketer is overcoming my natural bias about content.
In my book, more is better. I want to know everything there is to know about who the buyer is, what the product does, how the product works. I like to lift up every hood there is to lift and look under [...]
Charity begins at home (another way of thinking about customer support)
Do you have customers that are retailers, or that produce/market consumer goods? That are in the service industry (restaurants, delivery services, etc.)?
Does everyone in your company know the names of all these customers?
They should.
And especially at this time of year, when - even in the Scroogian constrained circumstances most of us are finding ourselves in [...]
Oh, Christmas Bag, Oh, Christmas Bag
With the business news - other than Walmart’s latest results - so glum, the Wall Street Journal is turning to lighter topics. (Okay, I know that they’ve had interesting, fun-stuff articles in there for as long as I’ve been aware of the WSJ’s existence - they’re pretty much the only part of the paper I’ve [...]
