TechSoup Stock - A good place for B2NP

I have a client that’s considering doing something with TechSoup.

I wasn’t familiar with this outfit, but they seem to be a very valuable resource for non-profits. Among other things, they provide - through TechSoup Stock -  a forum for connecting non-profit organizations with free or discounted technology products and services. Obviously, this is not for all B2B technology companies - if you’re marketing a kabillion dollar ERP system, it might not make any sense for the donor or the donee. But, equally obviously, for certain products (hardware and software) and services, donating product to TechSoup is a way to help struggling non-profits (especially hard hit in this economy). It’s also a good way to make your employees feel good about your company, and to get the word out that you’re a company that’s capable of thinking beyond yourself. Side benefits: there are positive tax implications, and you might find out that there are opportunities to sell companion products into the non-profits that are using your freebies.

B2NP, anyone?

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