Archive for May, 2009
"Stamps are underrated." (Seth Godin)
Seth Godin generally has something interesting to say, and yesterday’s interesting thing to say was on how over-use of e-mail/free-mail is hurting it as an effective marketing medium. And Twitter is next. Godin’s point is that, when something is free and easy-peasy, it will be widely adopted - but that wide adoption may lead to [...]
Missed Marketing Opportunity for Quaker Mini Delights
Someone’s always giving out some sort of free sample or another in downtown Boston: gum, sports drinks, candy, snacks. Most days, I’m not far from Quincy Market, a main tourist attraction, and - especially in good weather - there are often freebies to be had. The other day, I was offered a free package of [...]
