Archive for August, 2009
Opinionated Marketers staycation
Okay, I’m not going anywhere, but I do need to take a bit of a breather, so this opinionated marketer will be back after Labor Day with a few more opinions.
Nice try, Avaya
I was at a Red Sox game the other evening, and noticed that Avaya was doing some advertising. In my book, they were doing the right thing in trying to speak directly to “the locals”. BofA had a similar “going native” campaign a couple of years ago, in which they had a series of brilliant [...]
Bless you, Logitech
The other day, I bought a new headset so that I could start using Skype. (I do have one with a mic somewhere, but I have no idea where that somewhere is.)
As always when I buy an item even vaguely electronics related - and, thus, encased in impenetrable plastic packaging - I have to prepare [...]
Let he who is without social media sin skip this one (but that’s not most of us)
iMedia Connection had a good article last week by Chris Aarons and Geoff Nelson of Ivy Worldwide, in which they outline the eight deadly sins of social media.
First up, thou shall not equate going viral with success. They point out the failure of the OfficeMax “elfyourself” campaign as an example of one that had high [...]
