Archive for September, 2009
Where do we find customers like these?
Over the years, I’ve run into some pretty tough customers.
A billion years ago, when I worked the phones at the Sears after-hours call-in center for the Northeast (a.k.a., the customer complaint center - in those days, we called a spade a spade), one customer - whose paint had not been delivered in time for her [...]
Market like a sales person? Who knew?
Marketo’s B2B marketing blog, I really should drop in more often.
Anyway, while browsing yesterday, I read Maria Pergolino’s roundup article on the Marketing Profs recent Digital Marketing World conference, which made me kinda-sorta wish I’d attended.
I’m not going to do a roundup of Maria’s intriguing roundup, but one of the take-aways that made [...]
Make New Friends, But Keep the Old
A while back, I was working with a client with a SaaS application. The project I was involved in required my speaking with a number of their customers about how they were doing with the product, what they liked about it, how they benefited…The usual “whazzup” questions.
What surprised me was the number of customers who [...]
Vitamin? Pain-killer? What’s your product do for humankind?
The other day, I was yacking with Ken, an old friend and colleague,and he mentioned he was working hard to make sure that, when he’s communicating the value of his company’s products, he makes it a point to focus on the “painkiller” features, rather than on the “vitamin” features.
I wasn’t familiar with this nomenclature, but [...]
