Archive for November, 2009
Why I like Borders
I’m an East Coast literary snob, so I’m supposed to bemoan the fact that the small independent book stores have mostly died out. And I do. I truly miss Wordsworth in Harvard Square, and one of the big pluses that come to mind when I think about how much I’d enjoy living in Cambridge is [...]
Split personalities: what to do when your products overlap
A surprising number of B2B tech companies I know have products that overlap. Most of the overlap came through acquisitions - although I have worked at places where there was non-trivial functional overlap between native products, as well.
However you’ve come into possession of products that are “do-alikes” if not “look-alikes,” you’ve got a challenge on [...]
This just in: Digital Vertical Marketing launches
One of the original Opinionated Marketers, and my very good friend and colleague, Sean Branagan, has just launched a new company. Digital Vertical Marketing provides search, social media, and branding services for B2B companies (primarily in tech).
What’s unique about Digital Vertical’s approach is their focus on a select set of vertical markets where they [...]
What Google asks of its product marketing interviewees
Well, tempus sure does fugit, and I see that it’s been a good long time since I’ve posted on OM. OMG.
I really do want to air an opinion over here weekly.
Let’s see if I can get my act together here. Somehow I manage to post every weekday over on Pink Slip….
Anyway, the other day [...]
