Archive for December, 2009
Happy Holidays from the Opinionated Marketers
Whatever holiday rings your chimes (mine happens to be Christmas) happy holidays to marketers - opinionated or not - everywhere.
Here’s a link to a little something for under your virtual tree: Pragmatic Marketing has turned a series of articles I wrote on Practical Rules for Product Management into an eBook. For those who don’t know [...]
Be careful how your structure that incentive
I’m not generally someone who games the system, but a recent promotion was one that I did game.
I’m a regular at LL Bean. Every year, I earn a few coupons, which are mostly based on sheer volume, but sometimes tied to specific promotions.
A few weeks ago, I got an e-mail, offering a $10 gift [...]
The same, only different…
A new client - a VAR aiming to add more VA to their R - sent me a link to a brief article (by Robert DeMarzo) that he’d seen on Channel Web. Excellent reminder that you really aren’t differentiating yourself if you’re claiming that your differentiator is the same as the other guy’s. De Marzo [...]
