Archive for January, 2010
Never, ever, ever take your customers for granted. Ever.
It’s no secret that modern day political campaigning involves marketing savvy.
However much the prevailing winds of anxiety and disgruntlement helped Scott Brown become a US Senator in last week’s Massachusetts election, it’s pretty clear to those of us who watched the campaign up close and personal that Brown’s marketing - all the way around [...]
Give me that old time marketing religion (at least on occasion)
Yes, yes, yes. I’m completely on board with focusing a lot of time and energy on inbound marketing.
But direct mail ain’t dead yet.
Case in point:
The other day, my sister Trish received an in-bound post-card mailing. Now, the fact that it was from a crackpot with a get-rich-quick scheme is beside the point.
The point is [...]
Marketing in the DARC Ages? Take a Deep Breath
My friend Alice - a savvy and experienced marketer - mentioned to me that she’d been reading a HubSpot publication called “Hiring in the DARC Ages”. She asked this opinionated marketer what I thought about it. (”Hiring” is a chapter in the book, Inbound Marketing by Brian Halligan and Dharmesh Shah, HubSpot founders and, respectively, [...]
What we can learn from Tiger Woods about B2B technology value propositions
I’m not much of a professional golf fan, but I was - of course - well aware of Tiger Woods and the brand attributes - superb control, killer cool, supreme confidence, highly intelligent (that time at Stanford!), near perfection, uncommon discretion - that made him such a desired and prevalent spokesman for a broad range [...]
