Archive for February, 2010
Data visualization: sometimes one picture IS worth a thousand words
Now, I’ve done my share of Internet/social media marketing: written blog posts, created AdWords, done a bit of SEO, worked on social media strategies. And, of course, I blog (therefore I am…) on my own, here and with Pink Slip. But, in general, social media is not the end of the marketing pool that I [...]
B2B marketing goes mobile
There was an interesting article by Christina Kerley over on Marketing Profs a few weeks ago on why B2B marketers should be taking mobile marketing very seriously.
Christina argues that, if we’re not taking advantage of mobile marketing, we risk “missing out on super-sized opportunities for integrating a valuable new brand touch point for their customers [...]
Opinionated Marketers Super Bowl Ad Review IV
For the fourth year in a row, I’m stepping out of my B2B technoid world and blogging about the Super Bowl ads. If nothing else, it gives me a reason to watch the Super Bowl. (Only kidding. I’m an American. Of course, I watch the SB. Which actually wasn’t true until the Patriots starting turning [...]
The Pink Glove Video: great marketing, but a cautionary note
Late last year, my cousin Mary Beth sent me a link to the Pink Glove Dance, an inspired bit of marketing from Medline.
For those who haven’t seen it, the video is supremely engaging, and shows folks from a Portland, Oregon hospital, doing some nifty choreography - all while wearing Medline pink surgical gloves (pink being [...]
