Author Archive
When throwing a party, make sure you have enough ice
Hey, did you hear that Apple came out with a new phone?
If you didn’t, well, welcome back from the Antarctic vacation! Yes, Friday was the big iPhone 3G day. People lined up at stores to get the newest and shiniest Apple product. Apple is very, very good at building excitement about their new products; whether [...]
Staking it all on Google
We all know that organic search is important; well, here’s a Danish company that’s taken it to an extreme: their home page is a Google search results page.
In fact, the only thing that is not a Google page is the contact page.
I’m not sure what I think of this, mainly because I don’t speak Danish [...]
Getting to know you…
Getting to know your customers is a good thing; we all understand this. But if you get to know your customers by gathering data about them, a funny things happen: your customers expect you to know about them. And to behave accordingly.
I have a a Canon printer. (It’s a PIXMA MX700. I like it a [...]
Broadasting on Twitter
Mack Collier wrote on MarketingProfs about a trend he sees in Twitter - it’s feeling more like a broadcast medium than a social medium.
Earlier this year, I would normally use Twitter during the morning to share links as I went through my feeds. If I found something interesting, I’d share it with my followers. Then [...]
What do they want?
Marketers have gotten used to paying attention to web analytics - the clickstream data from tools like Google Analytics that give us all kinds of insight into what people do on our web sites. That’s great, but there are questions that all that data can’t answer: why are people coming to your site? What do [...]
Fun with real estate marketing
It’s a difficult time for realtors. Here in Houston it’s not as bad as in many other cities; things have slowed down, but having missed the bubble that affected so many other large cities, we’ve been spared the bust to some degree. But it’s not exactly a seller’s market.
Tough times are good times to sharpen [...]
The long tail of blogging
Over at ProBlogger, Darren Rowse wrote about the “long tail of blogging.” His point: the older content on on your blog might as valuable as the new material. Bloggers tend to think about writing the exciting new post on the hot topic that everyone will talk about, link to, and Digg. But is that really [...]
If they love you, all is forgiven: perception, reality, and Apple
There’s a popular perception that Apple is the happy, fuzzy, cool computer company, and Microsoft is the evil death star of the IT universe. Apple makes cool fun stuff for shiny happy people. Microsoft enslaves millions of hapless users with its unpleasant products. Both companies elicit strong responses from people; they have recognizable brands with [...]
A day without email
Could you survive it? You would if you worked for U.S. Cellular. From NPR:
U.S. Cellular Vice President and COO Jay Ellison says his ban on Friday e-mails at the Chicago-based company came after he heard complaints from employees. But it wasn’t a cakewalk.
“I got a lot of push-back from a lot of people that I [...]
Vacation (or, what would your mother Twitter?)
Summer is here. Up north in the land of my childhood, that means hot - sometimes really hot - days giving way to cool evening. Here in Houston it means that weather is over and we’re in a state of permanent liquid air. And thoughts turn, of course, to vacation.
I’ve been on vacation lately, but [...]
