Author Archive
Now, I don’t know where I’m gonna go when the volcano blow (A pretty good customer service story about CIE Tours)
With a trip planned to Paris in another week or so, my husband and I are watching the skies over Europe (especially Iceland) with keen interest. Right now, it looks good, but we’ve been back and forth about whether it’s worse to miss the trip or get stranded in Paris. Now, getting stranded in Paris [...]
Test-a-roon-y
OK – On Sunday morning, I awoke to find out that my laptop had decided it was time to head to the glue factory.
RIP, my trusty steed. Two years, two months, two weeks. For a laptop that gets the workout mine does, well…. this was to be expected.
Still, it was frustrating.
Broken I/O. Grayed-out everything. Slow-baby [...]
You saw it here: a clear violation of the rules for a killer blog post
When it comes to B2B marketing, Marketo always has something worth reading, and the Ides of March has been no exception. That’s when they posted a nice piece by Maria Pergolino on writing “killer” blog posts.
The first suggestion is use lists. This is an excellent idea, not just for blog posts, but for white papers, [...]
Bad e-mail marketing. (What is it that you do again?)
My friend - and Opinionated Marketer Emeritus - John Whiteside just forwarded me a prospecting e-mail he’d received.
I’m not going to give things away here - who wants to embarrass an eager young sales guy just trying to make a buck. (And for all we know, his approach may be very successful. Just not when [...]
Data visualization: sometimes one picture IS worth a thousand words
Now, I’ve done my share of Internet/social media marketing: written blog posts, created AdWords, done a bit of SEO, worked on social media strategies. And, of course, I blog (therefore I am…) on my own, here and with Pink Slip. But, in general, social media is not the end of the marketing pool that I [...]
B2B marketing goes mobile
There was an interesting article by Christina Kerley over on Marketing Profs a few weeks ago on why B2B marketers should be taking mobile marketing very seriously.
Christina argues that, if we’re not taking advantage of mobile marketing, we risk “missing out on super-sized opportunities for integrating a valuable new brand touch point for their customers [...]
Opinionated Marketers Super Bowl Ad Review IV
For the fourth year in a row, I’m stepping out of my B2B technoid world and blogging about the Super Bowl ads. If nothing else, it gives me a reason to watch the Super Bowl. (Only kidding. I’m an American. Of course, I watch the SB. Which actually wasn’t true until the Patriots starting turning [...]
The Pink Glove Video: great marketing, but a cautionary note
Late last year, my cousin Mary Beth sent me a link to the Pink Glove Dance, an inspired bit of marketing from Medline.
For those who haven’t seen it, the video is supremely engaging, and shows folks from a Portland, Oregon hospital, doing some nifty choreography - all while wearing Medline pink surgical gloves (pink being [...]
Never, ever, ever take your customers for granted. Ever.
It’s no secret that modern day political campaigning involves marketing savvy.
However much the prevailing winds of anxiety and disgruntlement helped Scott Brown become a US Senator in last week’s Massachusetts election, it’s pretty clear to those of us who watched the campaign up close and personal that Brown’s marketing - all the way around [...]
Give me that old time marketing religion (at least on occasion)
Yes, yes, yes. I’m completely on board with focusing a lot of time and energy on inbound marketing.
But direct mail ain’t dead yet.
Case in point:
The other day, my sister Trish received an in-bound post-card mailing. Now, the fact that it was from a crackpot with a get-rich-quick scheme is beside the point.
The point is [...]
