Author Archive
Bad e-mail marketing. (What is it that you do again?)
My friend - and Opinionated Marketer Emeritus - John Whiteside just forwarded me a prospecting e-mail he’d received.
I’m not going to give things away here - who wants to embarrass an eager young sales guy just trying to make a buck. (And for all we know, his approach may be very successful. Just not when [...]
Data visualization: sometimes one picture IS worth a thousand words
Now, I’ve done my share of Internet/social media marketing: written blog posts, created AdWords, done a bit of SEO, worked on social media strategies. And, of course, I blog (therefore I am…) on my own, here and with Pink Slip. But, in general, social media is not the end of the marketing pool that I [...]
B2B marketing goes mobile
There was an interesting article by Christina Kerley over on Marketing Profs a few weeks ago on why B2B marketers should be taking mobile marketing very seriously.
Christina argues that, if we’re not taking advantage of mobile marketing, we risk “missing out on super-sized opportunities for integrating a valuable new brand touch point for their customers [...]
Opinionated Marketers Super Bowl Ad Review IV
For the fourth year in a row, I’m stepping out of my B2B technoid world and blogging about the Super Bowl ads. If nothing else, it gives me a reason to watch the Super Bowl. (Only kidding. I’m an American. Of course, I watch the SB. Which actually wasn’t true until the Patriots starting turning [...]
The Pink Glove Video: great marketing, but a cautionary note
Late last year, my cousin Mary Beth sent me a link to the Pink Glove Dance, an inspired bit of marketing from Medline.
For those who haven’t seen it, the video is supremely engaging, and shows folks from a Portland, Oregon hospital, doing some nifty choreography - all while wearing Medline pink surgical gloves (pink being [...]
Never, ever, ever take your customers for granted. Ever.
It’s no secret that modern day political campaigning involves marketing savvy.
However much the prevailing winds of anxiety and disgruntlement helped Scott Brown become a US Senator in last week’s Massachusetts election, it’s pretty clear to those of us who watched the campaign up close and personal that Brown’s marketing - all the way around [...]
Give me that old time marketing religion (at least on occasion)
Yes, yes, yes. I’m completely on board with focusing a lot of time and energy on inbound marketing.
But direct mail ain’t dead yet.
Case in point:
The other day, my sister Trish received an in-bound post-card mailing. Now, the fact that it was from a crackpot with a get-rich-quick scheme is beside the point.
The point is [...]
Marketing in the DARC Ages? Take a Deep Breath
My friend Alice - a savvy and experienced marketer - mentioned to me that she’d been reading a HubSpot publication called “Hiring in the DARC Ages”. She asked this opinionated marketer what I thought about it. (”Hiring” is a chapter in the book, Inbound Marketing by Brian Halligan and Dharmesh Shah, HubSpot founders and, respectively, [...]
What we can learn from Tiger Woods about B2B technology value propositions
I’m not much of a professional golf fan, but I was - of course - well aware of Tiger Woods and the brand attributes - superb control, killer cool, supreme confidence, highly intelligent (that time at Stanford!), near perfection, uncommon discretion - that made him such a desired and prevalent spokesman for a broad range [...]
Happy Holidays from the Opinionated Marketers
Whatever holiday rings your chimes (mine happens to be Christmas) happy holidays to marketers - opinionated or not - everywhere.
Here’s a link to a little something for under your virtual tree: Pragmatic Marketing has turned a series of articles I wrote on Practical Rules for Product Management into an eBook. For those who don’t know [...]
