advertising
Opinionated Marketers Super Bowl Ad Review IV
For the fourth year in a row, I’m stepping out of my B2B technoid world and blogging about the Super Bowl ads. If nothing else, it gives me a reason to watch the Super Bowl. (Only kidding. I’m an American. Of course, I watch the SB. Which actually wasn’t true until the Patriots starting turning [...]
Nice try, Avaya
I was at a Red Sox game the other evening, and noticed that Avaya was doing some advertising. In my book, they were doing the right thing in trying to speak directly to “the locals”. BofA had a similar “going native” campaign a couple of years ago, in which they had a series of brilliant [...]
The Apple vs. Microsoft ad war
According to a piece I saw over on Huffington Post (eke! someone may be able to suss out my politics!), Apple is coming after Microsoft, claiming that they’re ads on the under $1,000 PC’s - the “Laptop Hunter” campaign - are misleading.
The battle between Microsoft and Apple seems to never end. PC World reports that [...]
Get on your soapbox: HSBC’s interesting promotion
HSBC bills itself as “the world’s local bank.” Whatever the truth to it - and I have no idea what it feels like to be an HSBC banking customer - it’s a catchy tagline. And in the era of bank behemoths gobbling up all those friendly and familiar Dollar Bank of Podunks, it’s nice to [...]
Where the B2B Advertising Dollar Goes
B2B Marketing had an interesting piece a few weeks ago on where the B2B advertising dollar goes.
The Top 10 are:
The Wall Street Journal
Google
The Economist
Yahoo
The NFL
Tech Target
Forbes
CNBC’s “Power Lunch”
Business Week
Information Week
Where relevant, these combine print and online (e.g., WSJ, Forbes), and we all know where that print advertising is all heading…
Still, I thought this was an [...]
For the life of me…what’s Ernie Boch Junior doing pushing booze?
The Improper Bostonian is a free dining, drinking, arts and entertainment magazine that gets thrown (in multiples) on our building’s doorstep every week or so. I look at it occasionally, but the demographic they’re after skews a bit younger and/or a lot more glamorous. So mostly I pick up a copy and end up putting [...]
It’s Friday, it’s Lent…
It rattles my brain, it comes to me in the dead of night, and it most certainly doesn’t make me want to eat a McDonald’s filet-o-fish sandwich, but I’ve got to say that the ad is awfully, well, catchy.
Tuna fish, a clam roll, an oyster po’ boy - I’m not opposed to the combination of [...]
No guts, no glory: BigFix’s New Deal
The ad in The Economist sure caught my eye: a full, red-white-and-blue bunting-wreathed page with the screaming headline YES YOU CAN, and a complete poke in the chest of their competitors.
Times are tough all over….So why continue to bail out Altiris, LanDESK, Microsoft, McAfee, and Symantec? They’ve been delivering sub-par products for years, along with [...]
Swag-bag marketing at the Oscars
I don’t usually watch much/any of the Academy Awards. As someone who finds Jerry Lewis horrifically fascinating, I may watch a few minutes this year to see what will no doubt be an over the top spectacle when he gets an honorary Oscar. (Hey, laaadddy!)
Even in my prime movie-going days, it never much interested me [...]
No more snap, crackle, and pop for Michael Phelps
All over the blogosphere, folks are weighing in on Kellogg’s decision to dump uber-swimmer Michael Phelps as their spokesperson, not to mention weighing in on Michael Phelps’ decision to let his still very short hair down, and start inhaling. From a big old bong, no less. Some people are even threatening to boycott Kellogg’s over [...]
