advertising
It’s Friday, so I think I’ll just rant about ads I hate
First off, I know that I’m not being highly original here, but is there anyone who actually likes the ubiquitous ads that deal with, ahem, ED? I watch a lot of baseball games, so I see an awful lot of these suckers, and, while I’m sure that they are effective I find them god-awful. I [...]
Marketing genius from Long Island City, NY
I love this sign. Read the whole thing.
It was a beautiful day. Not a flogo in the sky.
People have been shooting special effects off in the sky since the Chinese decided that gunpowder had a secondary, peaceful use and ignited the first fireworks display 1000+ years ago.
I’ve always loved fireworks. And skywriting, which you don’t seem to see much anymore - or maybe I just don’t notice - but which was somewhat [...]
Skanking up a staid old image
In the last few weeks, I’ve done two Burberry-related things.
One, I watched that most excellent of actresses, Helen Mirren, in a most excellent of movies, The Queen, and got to see a depiction of royals traipsing about their country "place" in Balmoral, Scotland, in gear that looked like it came straight out of Burberry: never [...]
Sign, sign, everywhere a sign
My daily walking route takes me by an upmarket boutique hotel. I’ve only been inside for drinks. And since I’m not generally willing to fork out $15 for a gin and tonic, the times I’ve been in there are few. The drink prices are in keeping with the rack rate, which is relatively steep by [...]
When it comes to privacy, perception is what matters
In light of the proposed Do Not Track law in New York, the results of a survey of consumer attitudes toward web tracking sponsored by TRUSTe are interesting:
Although only 40 percent of the group was familiar with the term “behavioral targeting,” most users were well aware of the practice. 57 percent reported that they weren’t [...]
Old ad models are broken… but new ones will break, too
Last month I wrote about the plateau in clicks on Google’s AdWords search ads and wondered if we were reaching saturation for this type of advertising: a point where consumer attention was maxed out, and scarcity of attention (rather than ad dollars or ad space) was going to be the economic dynamic of online advertising. [...]
“Do Not Track” - “Do Not Call,” the next generation?
Bernard Lunn at ReadWriteWeb has a good post up about proposed “do not track” legislation in New York. From a New York Times article on the subject:
“Should these companies be able to sell or use what’s essentially private data without permission? The easy answer is absolutely not,” said the assemblyman who sponsored the bill, Richard [...]
What? No St. Patrick’s Day Marketing?
Not that I’ve exactly been on the look out for it, but I’ve seen unusually scant evidence - in this most Irish of American cities - that St. Patrick’s Day is upon us.
Yes, I have seen a bit more greenish stuff in some store windows. London Harness - a pricey gift and stuff store - [...]
Briefly Noted: the Demise of Firebrand
When Firebrand launched last year to provide an all-advertising network, I asked, will anybody watch this?
Well, we’ve got an answer. Good commentary from Minter Dial at that link.
