advertising
Old ad models are broken… but new ones will break, too
Last month I wrote about the plateau in clicks on Google’s AdWords search ads and wondered if we were reaching saturation for this type of advertising: a point where consumer attention was maxed out, and scarcity of attention (rather than ad dollars or ad space) was going to be the economic dynamic of online advertising. [...]
“Do Not Track” - “Do Not Call,” the next generation?
Bernard Lunn at ReadWriteWeb has a good post up about proposed “do not track” legislation in New York. From a New York Times article on the subject:
“Should these companies be able to sell or use what’s essentially private data without permission? The easy answer is absolutely not,” said the assemblyman who sponsored the bill, Richard [...]
What? No St. Patrick’s Day Marketing?
Not that I’ve exactly been on the look out for it, but I’ve seen unusually scant evidence - in this most Irish of American cities - that St. Patrick’s Day is upon us.
Yes, I have seen a bit more greenish stuff in some store windows. London Harness - a pricey gift and stuff store - [...]
Briefly Noted: the Demise of Firebrand
When Firebrand launched last year to provide an all-advertising network, I asked, will anybody watch this?
Well, we’ve got an answer. Good commentary from Minter Dial at that link.
Advertising That Speaks to Advertisers
One of the great pitfalls of advertising is creating ads that speak to the organization doing the advertising rather than the audience that they’re trying to reach. I’ve seen it at tech companies: the ads that everybody internally thought were cool and neat, talking about the features that we loves but the customer didn’t necessarily [...]
Be still my Jarvik heart
Last week, Pfizer decided to pull the Lipitor ads that feature Dr. Robert Jarvik.
I, for one, will not be sorry to see them go, mostly because I find Dr. Jarvik kind of creepy. Maybe it’s the hair, but he looks like someone who’d be wearing a black cape, playing a subterranean organ, and cackling about [...]
Google’s Clicks and the Economics of Advertising
Last week the New York Times reported on signs of weakness in Google’s pay per click advertising business:
The [stock price] slide continued Tuesday when Google shares dropped 4.6 percent to close at $464.19, as investors were spooked by a report by the research firm comScore that said clicks on Google ads the United States were [...]
Opt-In Yellow Pages?
Yesterday Maureen wrote about the Yellow Pages:
But does that make it worthwhile for them to distribute so many of these books? Walk around my neighborhood for weeks after these tomes have been delivered, and you will definitely see that they’re unasked for and unwelcome.
The Yellow Books arrived first, left on the front stairs of our [...]
They’re back! It’s Yellow Page season.
Since Internet usage still is not ubiquitous, I will concede that advertising in the Yellow Pages and/or the Yellow Book may still be worthwhile for some companies, under some circumstances.
But does that make it worthwhile for them to distribute so many of these books? Walk around my neighborhood for weeks after these tomes have been [...]
Illegal Legal Advertising - or is it Legal Illegal?
High up in my pantheon of most despised types of TV advertising are the legal ads. I cannot imagine the circumstances under which I would place a call to James R. Sokolove or the offices of Dane Schulman.
The ambulance-chasers seem to get more aggressive - and absurd - every year.
Anyone insult you in the office? [...]
