being a marketer
Never, ever, ever take your customers for granted. Ever.
It’s no secret that modern day political campaigning involves marketing savvy.
However much the prevailing winds of anxiety and disgruntlement helped Scott Brown become a US Senator in last week’s Massachusetts election, it’s pretty clear to those of us who watched the campaign up close and personal that Brown’s marketing - all the way around [...]
What Google asks of its product marketing interviewees
Well, tempus sure does fugit, and I see that it’s been a good long time since I’ve posted on OM. OMG.
I really do want to air an opinion over here weekly.
Let’s see if I can get my act together here. Somehow I manage to post every weekday over on Pink Slip….
Anyway, the other day [...]
Sales and marketing: why can’t we all just get along?
I had dinner the other night with an old friend and colleague. At present, she’s the virtual VP of marketing at a start up, and is butting heads with the actual VP of sales.
Nothing we haven’t seen before, I’m afraid. (If prostitution is the world’s oldest profession, then the world’s oldest intra-company battle has got [...]
So great when it happens…
One of my favorite marketing things to do is talk to customers. I especially like it when I get to do it on behalf of one of my clients in particular. Never, in my 28 years of tech product marketing, have I ever experienced anything like the joy factor that comes out of most of [...]
David Meerman Scott on gobbleydygook
A few weeks ago, I participated in a client’s marketing off-site, and social media expert David Meerman Scott was on the agenda.
Mostly, he focused on viral marketing, the subject of his recent book, World Wide Rave, which I posted about here. But he also spent a few minutes on another topic: the gobbledygook that [...]
The Pro’s and Con’s of Sports Marketing
Well, yesterday was Opening Day for the Red Sox. I wasn’t at the game - too hard to get tickets, too cold and damp out to even try - but I caught the last couple of innings on TV - a very nice win. What I also caught was the number of folks in downtown [...]
Maid in the Shade: All the elements of a well-done promotion
Friend, colleague, and once and future Opinionated Marketer John Whiteside sent along a promotional e-mail he’d received from a local (Houston) cleaning service, Maid in the Shade - with the suggestion that this would make a good blog topic as an example of a well conceived and executed promotion.
I wish I could include the full [...]
Be nice to me today: I gave blood to get this rebate
As I do pretty regularly, I gave blood last week. Twice, actually.
The first time was with the American Red Cross, for which I received thanks, a bottle of water, a bottle of juice, a small bag of raisins, and a packet of Oreos.
The second time was pulling together the documentation required to get a [...]
First thing to do when your company’s accused of running a Ponzi scheme
Bernie Madoff’s company website has now been replaced by that of the trustee appointed to untangle the web Bernie wove. But for a while after the Madoff news broke, the old website (which I posted on over at Pink Slip) stayed up for a good, long while, and included such unintentional howlers as:
In an era [...]
Hate that gray? Wash it away!
A famous Clairol ad of my childhood asked, “Hate that gray?” And answered, that you could simply “wash it away” with Lady Clairol hair coloring. In a weird and discursive way, this came to mind as I thought of the likelihood that the Social Security retirement age will no doubt be extended. Which got me [...]
