being a marketer
Sweating the Small Stuff
In general, "don’t sweat the small stuff" isn’t a bad way to live. If you obsess about every teensie-weensie little thing - did I just spell teensie-weensie right? - you’ll drive yourself nuts, and lose track of the "stuff" that really matters.
But in marketing, a lot of what we do ends up entailing a lot [...]
Pragmatic Marketing: Effective Product Marketing Rule #2
This is the first in a series of posts on Pragmatic Marketing’s Effective Product Marketing Rules.
Effective Product Marketing Rule #2: Never Confuse Efforts with Results.
Forget product marketing, I can think of few rules that are so applicable across the boards in business, or even in life.
Here’s my life story: Last October, I fractured my arm [...]
Pragmatic Marketing: Effective Product Marketing Rule #1
This is the first in a series of posts on Pragmatic Marketing’s Effective Product Marketing Rules.
Effective Product Marketing Rule #1: Time spent on Gather, Assess, Focus, Measure & Improve reduces time and budget wasted on Build & Execute.
(Last Monday, I summarized Pragmatic Marketing’s approach to Product Marketing, which you may find useful to review to [...]
Magical Thinking: miracle occurs here
It is tempting in business - especially when it comes to marketing, I’m afraid, to indulge in Magical Thinking.
This is when you let it get in your head that if you did just ONE THING it would make all the difference in the world.
If you went to the right show…
If you wooed the right analyst…
If [...]
Marketers Need to Laugh, Too
Fun!
Yeah, the joke goes on too long, but it’s still funny.
The Age of Specialization
Not to take anything away from polymath geniuses like Ben Franklin and Thomas Jefferson, but it sure must have been a whole lot easier to know everything when there wasn’t all that much everything to know.
And not to compare the average marketing person of yore to Ben Franklin and Thomas Jefferson, but I’m sure there [...]
Facetime
I had to laugh the other day when I came across a web site for a company that made web conferencing software and saw a big ad for their annual User Conference splattered across the top of their home page. Join us in Orlando!….
After all, their value proposition was all about saving time and money, improving efficiency, [...]
