best practices
If the Online Shoe Shopping Fits…
Because I have a somewhat odd shoe size - 10 AAA (recently widened from AAAA, but fortunately not lengthened) I order most of my shoes on line. This is a bit chancy, of course, but mostly I know what’s going to work and what’s not. And you can always send them back.
Last weekend, I spent [...]
Effective Product Marketing Rule #6
This is the sixth in a series of posts on Pragmatic Marketing’s Effective Product Marketing Rules.
Effective Product Marketing Rule #6: You need a positioning document for each buyer you want to influence.
In marketing, as in every other thing I can think of, things fall in and out of favor, and for a while one of [...]
Effective Product Marketing Rule #5
This is the fifth in a series of posts on Pragmatic Marketing’s Effective Product Marketing Rules.
Effective Product Marketing Rule #5: Focus on your sales process to anticipate the needs of the buyers and sales people.
For starters, I’ll ‘fess up that at points in my marketing career I’ve been as guilty as the next guy in [...]
Competitive analysis requires hard, cold honesty
A relatively tangential line of one of Maureen’s posts last week caught my eye:
There’s also an interesting rundown on their picks of the best brands for 2007. Lots of overlap with the best marketers - and some interesting choices: is Blackberry really a stronger brand than Apple, or is it that Apple is considered a [...]
Effective Product Marketing Rule #4
This is the fourth in a series of posts on Pragmatic Marketing’s Effective Product Marketing Rules.
Effective Product Marketing Rule #4: Leverage and build marketing assets to overcome your liabilities and influence a specific audience.
Every product and company has them: those liabilities, large and small, that we’d just wish would go away. They are our stick-out [...]
When it comes to privacy, perception is what matters
In light of the proposed Do Not Track law in New York, the results of a survey of consumer attitudes toward web tracking sponsored by TRUSTe are interesting:
Although only 40 percent of the group was familiar with the term “behavioral targeting,” most users were well aware of the practice. 57 percent reported that they weren’t [...]
B2B Online’s Best of 2007
Well, now that we’re one-quarter of the way through 2008, I’ve finally gotten around to blogging about B2B Online’s Best Marketers, Brands, and Creative for 2007.
While the bias is definitely (and not surprisingly) toward the mega-enterprise that everybody’s heard of (who are, of course, working with budgets that most of us never hear of), while [...]
Effective Product Marketing Rules #3
This is the third in a series of posts on Pragmatic Marketing’s Effective Product Marketing Rules.
Effective Product Marketing Rule #3: If you are talking to someone you don’t know, you are not communicating.
At first read, this one strikes me as one of those "can’t possibly be true, can’t possibly be false, quite possibly makes no [...]
A Zappos service story
Will anyone ever write a story like this about your company?
“Do Not Track” - “Do Not Call,” the next generation?
Bernard Lunn at ReadWriteWeb has a good post up about proposed “do not track” legislation in New York. From a New York Times article on the subject:
“Should these companies be able to sell or use what’s essentially private data without permission? The easy answer is absolutely not,” said the assemblyman who sponsored the bill, Richard [...]
