best practices
A Zappos service story
Will anyone ever write a story like this about your company?
“Do Not Track” - “Do Not Call,” the next generation?
Bernard Lunn at ReadWriteWeb has a good post up about proposed “do not track” legislation in New York. From a New York Times article on the subject:
“Should these companies be able to sell or use what’s essentially private data without permission? The easy answer is absolutely not,” said the assemblyman who sponsored the bill, Richard [...]
Pragmatic Marketing: Effective Product Marketing Rule #2
This is the first in a series of posts on Pragmatic Marketing’s Effective Product Marketing Rules.
Effective Product Marketing Rule #2: Never Confuse Efforts with Results.
Forget product marketing, I can think of few rules that are so applicable across the boards in business, or even in life.
Here’s my life story: Last October, I fractured my arm [...]
Pragmatic Marketing: Effective Product Marketing Rule #1
This is the first in a series of posts on Pragmatic Marketing’s Effective Product Marketing Rules.
Effective Product Marketing Rule #1: Time spent on Gather, Assess, Focus, Measure & Improve reduces time and budget wasted on Build & Execute.
(Last Monday, I summarized Pragmatic Marketing’s approach to Product Marketing, which you may find useful to review to [...]
Pragmatic Marketing’s Process for Effective Product Marketing
Next Monday, I’ll begin a series of posts on Pragmatic Marketing’s Effective Product Marketing Rules. To place those posts in context, I wanted to spend a bit of time looking at their process for building a successful go-to-market-strategy for technology products. As they lay it out, the process elements (in flow order) are:
Gather
Focus
Assess
Build
Execute
Measure & Improve
GATHER
Market-driven [...]
Nice Touch from Jet Blue
God knows, Jet Blue has gotten some pretty bad publicity in the last year - mainly stemming from their mega-delays last February, delays that required a major mea culpa on their part.
So I thought I’d give them a small kudos - a kudo? a kudeen? a kudette? - for their recent follow-up to me and [...]
Pragmatic Marketing Rule #20
This is the “final episode” in a series of posts on the Practical Product Management rules from Pragmatic Marketing.
Pragmatic Marketing Rule #20: The market-driven product manager should be the final authority on what goes into the product.
While at first blush, this should be the most obvious of rules - someone, after all, has to be [...]
Opt-In Yellow Pages?
Yesterday Maureen wrote about the Yellow Pages:
But does that make it worthwhile for them to distribute so many of these books? Walk around my neighborhood for weeks after these tomes have been delivered, and you will definitely see that they’re unasked for and unwelcome.
The Yellow Books arrived first, left on the front stairs of our [...]
Email Done Right
You know, there are so many examples of people doing things wrong - the “opt-in” email you never asked for, the ads that annoy you, and so on - that it’s hard not to wind up writing about a lot of it on a marketing blog. So it’s nice to see an example of someone [...]
Pragmatic Marketing Rule #19
This is the nineteenth in a series of posts on the Practical Product Management rules from Pragmatic Marketing.
Pragmatic Marketing Rule #19: Provide collateral, tools, and programs to support each step in the sales cycle.
This is one rule that, I’m afraid, is especially hard for small tech companies to observe. Short on staff (and likely short [...]
