blogging
The long tail of blogging
Over at ProBlogger, Darren Rowse wrote about the “long tail of blogging.” His point: the older content on on your blog might as valuable as the new material. Bloggers tend to think about writing the exciting new post on the hot topic that everyone will talk about, link to, and Digg. But is that really [...]
Quick Shout-Out to ProFreelancing.com
They’ve just published a list of the top 60 Blogs for freelance writers and included us in their ten top marketing blogs. Thanks!
The list is quite interesting; it includes some blogs I know (and in whose company we’re honored to be listed) and lots of things that I haven’t seen, so now I have more [...]
2 X 10
Here’s a pair of useful lists of 10 things.
The first, is a rundown of essential legal points for bloggers from Steve Imparl at Daily Blog Tips. Some are pretty obvious (don’t use other peoples’ copyrighted material, copyright your own content) and some are things that you might not have thought about: what does you agreement [...]
A Nose for "Social Media"?
Last April, I wrote a post over on Pink Slip, entitled “Nose pressed against the glass ceiling.”
Now, even a casual reader can no doubt manage to discern that this post is likely to be about women in the workplace, rather than, say, nose jobs.
But, of course, there is that word nose, just sitting there in [...]
Question for the Readers
I’ve got another site that I’ve been slowly getting into shape focused on my social media (versus traditional marketing) activities. It’s called Squarevox.
Now, social media and marketing are not mutually exclusive, though they’re not the same thing, so you’ll notice that there is duplicate content (as in, blog posts) on the two sites. A certain [...]
Blogging at Apple
Yes, that title is a bit like “ice cubes in hell,” but why Apple is so averse to blogs and other social media and whether they should change is an endlessly popular topic; a recent comment on it comes from Mack Collier at The Viral Garden. Mack writes:
But how did embracing blogging help Dell [...]
Blogger envy
A few weeks ago, a client asked me to check out a blog post on a topic related to his technology. For the life of me, I can’t remember what company the blogger worked for, but it was someone big - Microsoft, Cisco, that level.
The post was well written and informative. I looked at a [...]
Social Media Connecting People and Food
Over Christmas I read The Omnivore’s Dilemma by Michael Pollan (and wrote about it here on my personal blog). That inspired me to find out more about some of the food I buy. One item: Laura’s Lean Beef, a line of organic beef available at conventional grocery stores. We’ve been buying it for some time [...]
Attack of the Blog Scrapers
Like most bloggers, I try to keep track of who’s linking to us here at The Opinionated Marketers. And in the last few weeks, the number of “blog scrapers” - spam blogs that lift our content, run it in whole or part, sometimes with a link and sometimes not, usually with incorrect or no attribution [...]
Tech Marketing Summarized
I’m not a big fan of the “I’m a Mac” ads; mostly, I think they talk to the Apple faithful, not potential new customers. The Mac guy comes across as smarmy and smug, while the PC guy is more likeable. And in some cases, they’re just not accurate. (And I’m writing this on my beloved [...]
