blogging
Michael Estrin on "the perfect corporate blog"
Over on iMedia Connection, Michael Estrin has an excellent post on achieving corporate blog perfection. (Ommmmmmmmm.)
I’m not going to steal all of his blogging thunder - go read the full post yourself. But to give you an overview, his 9 commandments are:
Smile - have a friendly, personal touch that isn’t a cut and paste of [...]
If you’re going to spam, at least do it right
Like every other blogger, I get my fair share of spam comments - ‘Great post! Keep up the good work! So what if I have nothing to say about what you’ve written! If you want to buy a rug, or book a trip, or get some satisfaction, click here…’
Usually, I dispense with spam-mentary immediately, but [...]
Judy, Judy, Judy - your coupons are nothing but spam to me
One task that bloggers must see to is ridding their comments of nonsensical and odious spam.
You can spot them quite easily, of course:
Nice post!
I love your bog!
Great writing!
And the ubiquitous link to some site you would not, in 700 billion years, ever have found, let alone linked to.
An August post, appropriately titled “Can’t They Just [...]
B2B Blogs - Not for the faint of heart
Over on B2B Online, Paul Gillen has a brief piece on a recent Forrester Research report (by Laura Ramos) on the drop-off in the number of new corporate B2B blogs, 2007 over 2006. Paul notes the report’s reason why so many B2B blogs fail: they’re treated by marketing as if they’re just another PR vehicle. [...]
$#@%*&)@#($*!!!
Over at Ragan.com there’s a debate going on about cussing. The site implemented a “no potty mouth” policy after some of the bloggers there used more profanity than some were comfortable with; they recently published a comment on the subject of bad language from years ago by Ragan’s late founder, Larry Ragan.
Those who use these [...]
The long tail of blogging
Over at ProBlogger, Darren Rowse wrote about the “long tail of blogging.” His point: the older content on on your blog might as valuable as the new material. Bloggers tend to think about writing the exciting new post on the hot topic that everyone will talk about, link to, and Digg. But is that really [...]
Quick Shout-Out to ProFreelancing.com
They’ve just published a list of the top 60 Blogs for freelance writers and included us in their ten top marketing blogs. Thanks!
The list is quite interesting; it includes some blogs I know (and in whose company we’re honored to be listed) and lots of things that I haven’t seen, so now I have more [...]
2 X 10
Here’s a pair of useful lists of 10 things.
The first, is a rundown of essential legal points for bloggers from Steve Imparl at Daily Blog Tips. Some are pretty obvious (don’t use other peoples’ copyrighted material, copyright your own content) and some are things that you might not have thought about: what does you agreement [...]
A Nose for "Social Media"?
Last April, I wrote a post over on Pink Slip, entitled “Nose pressed against the glass ceiling.”
Now, even a casual reader can no doubt manage to discern that this post is likely to be about women in the workplace, rather than, say, nose jobs.
But, of course, there is that word nose, just sitting there in [...]
Question for the Readers
I’ve got another site that I’ve been slowly getting into shape focused on my social media (versus traditional marketing) activities. It’s called Squarevox.
Now, social media and marketing are not mutually exclusive, though they’re not the same thing, so you’ll notice that there is duplicate content (as in, blog posts) on the two sites. A certain [...]
