blogging
Attack of the Blog Scrapers
Like most bloggers, I try to keep track of who’s linking to us here at The Opinionated Marketers. And in the last few weeks, the number of “blog scrapers” - spam blogs that lift our content, run it in whole or part, sometimes with a link and sometimes not, usually with incorrect or no attribution [...]
Tech Marketing Summarized
I’m not a big fan of the “I’m a Mac” ads; mostly, I think they talk to the Apple faithful, not potential new customers. The Mac guy comes across as smarmy and smug, while the PC guy is more likeable. And in some cases, they’re just not accurate. (And I’m writing this on my beloved [...]
Whole Foods Makes a Whole Mistake
I understand why the Whole Foods board decided to ban company executives from blogging or commenting on any non-Whole Foods site, a decision that Houston Chronicle business writer Loren Steffy talks about on his blog. But it’s the wrong decision.
Whole Foods CEO John Mackey got in hot water, you may remember, for posting about the [...]
At Blog World Expo…
Greetings from Blog World Expo in Las Vegas!
Interesting assortment of people, speakers, and vendors. This morning I attended a really good session on corporate blogging led by Debbie Weil, definitely a voice of authority on the topic. The panel included bloggers from Kodak, Cisco, Southwest Airlines, and HP.
Here’s a question that I asked that I [...]
