buzzword overload
The Gobbledygook Grader
I decided to go ahead and run a draft press release through the HubSpot Gobbledygook Grader, which I had mentioned in a post earlier this week on, well, use of goggledygook words.
I was tempted to review the press release ahead of time to purge gobbledygook words, but held myself back. So I was pleased to [...]
David Meerman Scott on gobbleydygook
A few weeks ago, I participated in a client’s marketing off-site, and social media expert David Meerman Scott was on the agenda.
Mostly, he focused on viral marketing, the subject of his recent book, World Wide Rave, which I posted about here. But he also spent a few minutes on another topic: the gobbledygook that [...]
Virtual worlds aren’t the real world
Michael Sebastian at PR Junkie writes that virtual worlds like Second Life will never, ever catch on:
Blame a perfect storm* of publicity. This summer and fall you will notice—if you haven’t already—a renewed interest in virtual worlds.
Despite what you hear, remember: The idea that real companies will conduct business in virtual worlds like Second Life is utterly ridiculous.
My [...]
So, just when did head-hunting become talent management?
I always read the the (mostly) black & white want ads in the front and back of The Economist. I like them because they have a lot of words in them, and I’m a sucker for a lot of words. Plus the ads are always for interesting jobs - a lot of them in NGO’s [...]
Strategeries and Tacticizing
If you’ve ever been to an emergency room, you know that waiting is part of the drill. Put two marketing types into one, add some interesting posters on the bulletin boards, and there’s a new way to pass the time and for one of you to not think about the pain he’s in. As we [...]
Web 2.0, Web Two Point No, and BlogWorld Expo
I am heading off to the BlogWorld Expo this week; if you’re going to be there, let me know. It looks like a good conference and set of vendors, so it should be the center of the world of blogging for a few days.
It’s interesting, though, to note that while blogs have become absolutely mainstream, [...]
Skype: Doublespeak over IP!
Apparently Skype isn’t just for free phone calls, it’s the cost-effective way to spread untelligible business babble! Forbes writer Daniel Lyons, in his Fake Steve Jobs persona, comments on Skype founder Nikklas Zenstrom’s weird comments on Ebay’s acquisition of his company - in which, it’s become quite clear, Ebay paid far too much:
Zennstrom says Ebay [...]
What is it you guys do again?
In the course of my travels, I came across a web site that had a name similar to that of the company I was really looking for.
I paused for a moment to try to figure out what exactly this company did. Well, that was quite a pause - and it wasn’t exactly the pause that [...]
