citizen marketers
Viral Marketing - All the Way from LA-LA Land
I received an odd e-mail the other day.
This in itself is nothing new, as I have an e-mail address in my profile, and I occasionally receive a note from someone who has read a post and wants to follow up directly rather than leave a comment. Most of these blog-spawned e-mails are very nice, and [...]
Once More, With Lawyers (or, How to Kill Citizen Marketers)
It’s nirvana for anyone who wants to build a base of passionate customer advocates.
Imagine if people were so excited about your product that they not only bought it and spent time with it and talked to their friends about it, but organized gatherings to get together and enjoy it - gatherings that then generated news [...]
