citizen marketers
So great when it happens…
One of my favorite marketing things to do is talk to customers. I especially like it when I get to do it on behalf of one of my clients in particular. Never, in my 28 years of tech product marketing, have I ever experienced anything like the joy factor that comes out of most of [...]
A tale of two Lexus dealers
A few weeks ago, a couple of friends - K1 and K2 - picked me up to go visit another old friend. Even though I am most decidedly a non-car person, I couldn’t help but notice that they were driving a very nice, very comfy, very shiny red Lexus.
Their purchase saga is an excellent example [...]
Oh, Domino….
Well, there are citizen marketers, and then there are citizen anti-marketers. As Domino’s Pizza found out when a “humorous” video put together by two soon-to-be-ex-employees went viral.
Before it was taken down, even I’d seen the video, which recorded the antics of a couple of food preparers doing things like sticking cheese up their noses, hawking [...]
Things for B2B tech marketers to think about on Cyber Monday
Let’s face it, there’s not much in it for us on Cyber Monday.
It’s not as if IT is going to go out and hunt online for a bargain-rate firewall today. It’s not like the CFO is going to look for free delivery and a $10 coupon on an enterprise ERP system.
No, today the online consumer [...]
Two-fers
I usually don’t chintz out like this, but I’m running out of steam, and I do have two posts over on Pink Slip this week that actually relate to marketing. So here goes:
On Monday, I wrote about a “citizens marketer” effort by Wal-Mart that I found interesting (and, surprise-surprise, a bit revolting).
On Tuesday, I [...]
What Marketers Can Learn from the 2008 Election
Now that we’ve had a few minutes to recover from/mull over the recent presidential election, I’ve been thinking about the lessons that plain old non-politico marketers can take from it.
Here’s a few things that I came up with.
A combination of old and new methods just may work best. An awful lot has already been [...]
Viral Marketing - All the Way from LA-LA Land
I received an odd e-mail the other day.
This in itself is nothing new, as I have an e-mail address in my profile, and I occasionally receive a note from someone who has read a post and wants to follow up directly rather than leave a comment. Most of these blog-spawned e-mails are very nice, and [...]
Once More, With Lawyers (or, How to Kill Citizen Marketers)
It’s nirvana for anyone who wants to build a base of passionate customer advocates.
Imagine if people were so excited about your product that they not only bought it and spent time with it and talked to their friends about it, but organized gatherings to get together and enjoy it - gatherings that then generated news [...]
