email marketing
Defining permission down
This week I got an email with this subject:
Please confirm your registration for _______
My reaction: Huh? Did I register for that?
I did recognize the name that’s blanked out above, so I opened the message, and here’s what I found:
Dear John,
I am writing to let you know that I have signed you up to receive [...]
Email marketing: frequency counts
What’s one of the most important factors in the success of your email marketing campaigns? Frequency. You don’t want to overwhelm customers too many messages, or they’ll tune out. But you have to send enough that they remember you.
I received this message from Eurostar, operators of the train through the Chunnel, this week:
Now, a nice [...]
Email Done Right
You know, there are so many examples of people doing things wrong - the “opt-in” email you never asked for, the ads that annoy you, and so on - that it’s hard not to wind up writing about a lot of it on a marketing blog. So it’s nice to see an example of someone [...]
Avis: Permission Granted
Having recently joined the fortunate ranks of those not burdened with urban car ownership, I am now among the ranks of those who on occasion have the need to rent a car.
One such occasion occurred last week, when I had to go to Syracuse on business.
Now, Syracuse is not the easiest place to get to [...]
Is it the Season to Annoy Your Customers?
Apparently. Well, it happens every year; it’s the busiest retail season of the year, so retailers put their email marketing (along with all other marketing) into high gear.
I used to like getting my weekly Borders email. I often use the coupons they send. The emails work; they get me into the store.
But I [...]
Return to sender: why I may not be reading the mail you send me, e- or otherwise.
I get a lot of e-mail and snail mail, mostly from organizations trying to sell me something, or trying to get me to make a donation to them.
Some I open and read; most I don’t.
Leaving the non-profits looking for my check (or credit card number) out of the mix, what makes me open the e-mail [...]
