greenwashing
Fly Derrie-Air
As a way to demonstrate the effectiveness of their advertising, Philadelphia Media Holdings, publisher of a couple of papers in Phillie, published a fake ad last week in their papers.
The ad, for a fake airline called "Derrie Air," is pretty clever.
Derrie-Air is the world’s first carbon-neutral luxury airline. We will offer our passengers the [...]
Real Estate Greenwashing
Greenwashing - the practice of doing something that makes you sound environmentally responsible, but really doesn’t amount to much - is not new, but Houston-area real estate blog Swamplot pointed out a new twist on it: an Arizona-based real estate developer is planning new “sustainable” communities around the Houston area. Except, well, there’s a problem:
Why [...]
