marketing metrics
Sign, sign, everywhere a sign
My daily walking route takes me by an upmarket boutique hotel. I’ve only been inside for drinks. And since I’m not generally willing to fork out $15 for a gin and tonic, the times I’ve been in there are few. The drink prices are in keeping with the rack rate, which is relatively steep by [...]
Pragmatic Marketing: Effective Product Marketing Rule #2
This is the first in a series of posts on Pragmatic Marketing’s Effective Product Marketing Rules.
Effective Product Marketing Rule #2: Never Confuse Efforts with Results.
Forget product marketing, I can think of few rules that are so applicable across the boards in business, or even in life.
Here’s my life story: Last October, I fractured my arm [...]
Social media for analytics junkies: think soft!
Crossposted from Squarevox, my social media blog.
Debbie Weil argues that we shouldn’t be talking about the ROI of social media, but rather the return on influence. Why? She says:
Short answer: because the return is soft. The benefits of incorporating social media strategies into your marketing are real (and can no longer be ignored) but [...]
Some People Just Get It
Yesterday was a chaotic day at my house - the furnace died late last week, just in time for a weekend of lows in the 30s. Yes, I’m a New Englander, Houston winter should never be a problem, but come on - cold damp weather in a typically badly insulated Gulf Coast house is not [...]
