pragmatic marketing
Pragmatic Marketing: Effective Product Marketing Rule #2
This is the first in a series of posts on Pragmatic Marketing’s Effective Product Marketing Rules.
Effective Product Marketing Rule #2: Never Confuse Efforts with Results.
Forget product marketing, I can think of few rules that are so applicable across the boards in business, or even in life.
Here’s my life story: Last October, I fractured my arm [...]
Pragmatic Marketing: Effective Product Marketing Rule #1
This is the first in a series of posts on Pragmatic Marketing’s Effective Product Marketing Rules.
Effective Product Marketing Rule #1: Time spent on Gather, Assess, Focus, Measure & Improve reduces time and budget wasted on Build & Execute.
(Last Monday, I summarized Pragmatic Marketing’s approach to Product Marketing, which you may find useful to review to [...]
Pragmatic Marketing’s Process for Effective Product Marketing
Next Monday, I’ll begin a series of posts on Pragmatic Marketing’s Effective Product Marketing Rules. To place those posts in context, I wanted to spend a bit of time looking at their process for building a successful go-to-market-strategy for technology products. As they lay it out, the process elements (in flow order) are:
Gather
Focus
Assess
Build
Execute
Measure & Improve
GATHER
Market-driven [...]
Pragmatic Marketing Rule #20
This is the “final episode” in a series of posts on the Practical Product Management rules from Pragmatic Marketing.
Pragmatic Marketing Rule #20: The market-driven product manager should be the final authority on what goes into the product.
While at first blush, this should be the most obvious of rules - someone, after all, has to be [...]
Pragmatic Marketing Rule #19
This is the nineteenth in a series of posts on the Practical Product Management rules from Pragmatic Marketing.
Pragmatic Marketing Rule #19: Provide collateral, tools, and programs to support each step in the sales cycle.
This is one rule that, I’m afraid, is especially hard for small tech companies to observe. Short on staff (and likely short [...]
Pragmatic Marketing Rule #18
This is the eighteenth in a series of posts on the Practical Product Management rules from Pragmatic Marketing.
Pragmatic Marketing Rule #18: Name the product after positioning is finished.
Given that you want to make sure that your product name resonates in some way, this is a good rule of thumb to observe.
With your positioning complete, you [...]
Pragmatic Marketing Rule #17
This is the seventeenth in a series of posts on the Practical Product Management rules from Pragmatic Marketing.
Pragmatic Marketing Rule #17: You need a positioning document for each type of buyer.
In the beginning of technology marketing, when it came to communicating about our products, we mostly spoke techinese. We emphasized the features, and sometimes forgot [...]
Pragmatic Marketing Rule #16
This is the sixteenth in a series of posts on Practical Product Management Rules from Pragmatic Marketing.
Pragmatic Marketing Rule #16: Positioning should be complete before you start developing.
Anyone who’s spent more than a few days in product management, product marketing, or development in a technology company is familiar with that scary creature: The Continuously Morphing [...]
Pragmatic Marketing Rule #15
This is the fifteenth in a series of posts on Practical Product Management Rules from Pragmatic Marketing.
Pragmatic Marketing Rule #15: With positioning, the focus is on what we do for the buyers.
Yes, yes, yes, we love our products.
Yes, yes, yes, we’re proud of who we are and how we got there.
Yes, yes, yes, we know [...]
Pragmatic Marketing Rule #14
This is the fourteenth in a series of posts on Practical Product Management Rules from Pragmatic Marketing.
Pragmatic Marketing Rule #14: Look for opportunities to deliver the remarkable.
I’ll have to admit, when I saw that word “remarkable” my first thought was, ‘is this one of those annoying words like passionate and personal brand that pop up [...]
