pricing
Pricing is an incentive. Make sure it’s the right one.
By now everybody’s heard about American Airlines and their new $15 fee for any checked bag, and the reaction has been almost universally negative. This is in part because nobody ever likes to be told that something that was free no longer is. But American’s move, which might be matched by other airlines, raises some [...]
Marketing genius from Long Island City, NY
I love this sign. Read the whole thing.
Pricing: think structure and transparency as well as amount
People are price conscious. But they’re not just conscious of the total amount you want them to spend with you.
Mary Schmidt, one of my favorite marketing bloggers*, wrote about a $25 magazine subscription that costs $29 (and thus was not purchased). It’s a simple concept: when you tell someone what your product costs, it should [...]
